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Description

Leverage Growth Channel AI to efficiently pinpoint and engage niche audiences across various programmatic advertising platforms, enhancing the effectiveness of your campaigns. Utilize geolocation data to connect with individuals who frequent specific retail locations or participate in events. Gain rapid insights into your customer personas and swiftly generate detailed profiles using artificial intelligence. Expand your first-party data by creating tailored audiences for advertising, email marketing, and direct mail. Seamlessly activate your identified personas for targeted advertising initiatives. Enhance your campaigns to achieve optimal results across Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs). Assess the performance of your advertising efforts in both digital and traditional media. Identify your target customers across all digital channels, while maintaining complete control over your budget and audience size, and target individuals based on both real-time and historical location data. There's no requirement for separate licenses for DSPs, SSPs, or Data Management Platforms (DMPs). Engage niche audiences through a variety of mediums including television, digital out-of-home, audio advertisements, native content, video, mobile platforms, and online displays, ensuring a comprehensive approach to your advertising strategy. This multifaceted targeting capability allows for unprecedented flexibility and precision in reaching the right consumers.

Description

InMarket is a dynamic marketing and analytics platform designed to assist brands in engaging consumers at the most opportune moments, utilizing insights from intent, location, both online and offline purchasing patterns, and audience data enhanced by artificial intelligence. The platform features four primary solutions that empower marketers to categorize consumers not only by their identity but also by their purchasing habits and motivations, facilitating the launch of omnichannel campaigns while assessing tangible results such as increased sales and foot traffic to stores. Through its Audiences feature, InMarket taps into first-party location information, consumer transaction behaviors, and predictive analytics to develop tailored or readily available segments for activation. Its Activation component allows brands to connect with these audiences across various devices and channels in real time, ensuring optimal timing and positioning of their messages. Furthermore, the platform's Measurement tools deliver comprehensive, AI-driven insights into the effectiveness of media efforts, allowing for real-time campaign adjustments and correlating impressions with additional conversions, ultimately refining marketing strategies for better performance. This holistic approach not only enhances consumer engagement but also supports brands in achieving their marketing objectives more efficiently.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Biteable
Brand24
Captivate
Crowdfire
Drip
Expandi
Freshworks Neo
Instapage
Leadfeeder
Leia
Outgrow
PeopleFinder
Reply
SEO Buddy
Seamless.AI
SocialBee
SoundCloud
Taskable
Telaria
USER

Integrations

Biteable
Brand24
Captivate
Crowdfire
Drip
Expandi
Freshworks Neo
Instapage
Leadfeeder
Leia
Outgrow
PeopleFinder
Reply
SEO Buddy
Seamless.AI
SocialBee
SoundCloud
Taskable
Telaria
USER

Pricing Details

$125 per month
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Growth Channel AI

Country

United States

Website

www.growthchannel.com

Vendor Details

Company Name

InMarket

Founded

2010

Country

United States

Website

inmarket.com

Product Features

Product Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Alternatives

Alternatives