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ease
features
design
support

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Description

Gramta serves as a software solution for EPR and PPWR compliance tailored for companies engaged in the sale of packaged goods within Europe. It is utilized by producers, importers, e-commerce platforms, and marketplaces to efficiently oversee their packaging obligations across various European countries. The platform consolidates packaging-related data, materials, waste classifications, product SKUs, registrations, declarations, and compliance documentation into a single interface. This functionality aids teams in identifying applicable EPR requirements, organizing country-specific reporting, monitoring packaging volumes, and keeping well-structured compliance records as regulations evolve. Designed specifically for businesses seeking a more streamlined and scalable option than using spreadsheets or disparate systems for managing European packaging compliance, Gramta offers centralized workflows, data imports, and CRM integrations. By minimizing manual administrative tasks and simplifying compliance across multiple countries, Gramta empowers businesses to focus on their core operations while ensuring adherence to regulatory demands. Ultimately, it represents an innovative approach to overcoming the complexities of packaging compliance in the European market.

Description

For companies in the Consumer Packaged Goods (CPG) sector, trade spending typically ranks as the second highest cost, following the cost of goods sold. As consumer preferences and retail alliances evolve swiftly, these companies require enhanced capabilities to efficiently manage their trade promotion optimization efforts. The quest to optimize trade spending is complicated by various external elements, including fierce competition in the market, region-specific logistics, and compliance with regulations. Additionally, organizations encounter obstacles stemming from internal issues, such as fragmented data across multiple platforms (including ERP, POS systems, and syndicated data from sources like Nielsen), challenges in extracting insights from analyses conducted before and after promotions, and the common difficulties in fostering collaboration among teams in sales, marketing, finance, and demand planning. To tackle these challenges effectively, Wipro has developed its Promax® suite of solutions, which encompasses trade promotion management, optimization, and execution (TPM, TPO, and TPx), ensuring a comprehensive approach to trade spend management. By leveraging these solutions, CPG companies can navigate the complexities of trade spending with greater efficiency and effectiveness.

API Access

Has API

API Access

Has API

Screenshots View All

No images available

Screenshots View All

Integrations

Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith

Integrations

Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Gramta

Founded

2026

Country

Sweden

Website

gramta.com

Vendor Details

Company Name

Wipro

Country

United States

Website

www.wipro.com/consumer-packaged-goods/wipro-promax/

Product Features

Compliance

Archiving & Retention
Artificial Intelligence (AI)
Audit Management
Compliance Tracking
Controls Testing
Environmental Compliance
FDA Compliance
HIPAA Compliance
ISO Compliance
Incident Management
OSHA Compliance
Risk Management
Sarbanes-Oxley Compliance
Surveys & Feedback
Version Control
Workflow / Process Automation

Product Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

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