Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Google Meridian is an open source framework for Marketing Mix Modeling (MMM) designed by Google, aimed at assisting advertisers and analysts in effectively assessing the influence of their marketing initiatives across both online and offline platforms without dependence on cookies or individual user tracking. Central to Meridian is a Bayesian causal-inference model that can process aggregated data—including spend, sales, key performance indicators, reach and frequency, geographical data, seasonality, and external controls—to determine the incremental impact of each marketing channel, such as search, social media, video, and offline media, on overall results, as well as to calculate return on ad spend (ROAS), response curves, and optimal budget distribution. As an open-source tool, it affords users complete visibility into the methodologies and code, empowering them to customize model settings, data inputs, and the underlying assumptions. This level of transparency not only enhances trust but also encourages collaboration among users to refine the model further. Additionally, the open-source nature allows for community contributions, which can lead to continuous improvements and innovations in the framework.

Description

Navigating the landscape of marketing becomes increasingly intricate when you move beyond just advertising on Facebook and Google. Rockerbox addresses this challenge by equipping you with the essential marketing infrastructure needed to rapidly and effectively scale your business. By centralizing all of your marketing expenditures and campaigns—whether they are paid, organic, digital, or offline—Rockerbox streamlines your efforts. The platform ensures that conversions are deduplicated, delivering a fully transparent and customizable experience that guarantees your data remains accurate and reliable. If you're facing difficulties in gauging the impact of your brand, Rockerbox offers comprehensive playbooks to guide you. Not clear on how to evaluate OTT, Linear, or Direct Mail effectiveness? Rockerbox provides specific methodologies tailored for each type of media. Looking to understand Facebook views better? The solution lies in utilizing Synthetic Events. Additionally, pondering how swiftly you require a channel to achieve a positive return on ad spend (ROAS)? It's crucial to also consider the level of loss you're prepared to tolerate before a customer becomes profitable, as these metrics play a vital role in your overall marketing strategy.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AxisCare No 
Daasity No 
Ethyca No 
Facebook No 
Fairing No 
Google Ads Yes 
Google Display & Video 360 Yes 
Pepperjam No 
tvScientific No 

Integrations

AxisCare Yes 
Daasity Yes 
Ethyca Yes 
Facebook Yes 
Fairing Yes 
Google Ads No 
Google Display & Video 360 No 
Pepperjam Yes 
tvScientific Yes 

Pricing Details

Free
Free Trial No 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

developers.google.com/meridian

Vendor Details

Company Name

Rockerbox

Founded

2006

Country

United States

Website

www.rockerbox.com

Product Features

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking Yes 

Alternatives

Alternatives

LeadsRx Attribution Reviews

LeadsRx Attribution

LeadsRx, Inc.
Robyn Reviews

Robyn

Meta