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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Customize your marketing measurement strategy to fit the distinct requirements of your business. Ads Data Hub provides tailored analysis that aligns seamlessly with your specific objectives, while also prioritizing user privacy and adhering to Google's rigorous standards for data security. By utilizing Ads Data Hub, you can seamlessly upload your first-party data to BigQuery and integrate it with detailed event-level ad campaign data from Google. Merging your data with Google's event data can reveal valuable insights, enhance advertising effectiveness, assist in reaching data-driven business objectives, and facilitate superior campaign optimization. The insights generated from Ads Data Hub are aggregated across user groups, enabling Google to deliver more comprehensive data while safeguarding end-user privacy. Built with a strong emphasis on privacy, Ads Data Hub's functionality is notably different from conventional data warehousing solutions. Even seasoned professionals familiar with various clean rooms and data warehousing platforms may find it necessary to adapt their approach to work efficiently with Ads Data Hub. Consequently, the learning curve associated with mastering this platform can greatly enhance your ability to leverage data for informed decision-making.

Description

Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Who uses Lotame? Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

AT Internet
Acxiom InfoBase
Acxiom Real Identity
Advangelists
BDEX
BlueConic
Celtra
ChannelMix
Cross Pixel
Datastream Group
FreeWheel Beeswax
Google Campaign Manager 360
Google Cloud BigQuery
Gravy Analytics
Hightouch
Lytics
MINT
RudderStack
ShareThis
SiteSpect

Integrations

AT Internet
Acxiom InfoBase
Acxiom Real Identity
Advangelists
BDEX
BlueConic
Celtra
ChannelMix
Cross Pixel
Datastream Group
FreeWheel Beeswax
Google Campaign Manager 360
Google Cloud BigQuery
Gravy Analytics
Hightouch
Lytics
MINT
RudderStack
ShareThis
SiteSpect

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

developers.google.com/ads-data-hub

Vendor Details

Company Name

Lotame Solutions

Founded

2006

Country

United States

Website

www.lotame.com

Product Features

Product Features

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Alternatives

Alternatives

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