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Description
Stop making assumptions about where to launch, invest, or grow your business. Gini, developed by MyTraffic, serves as your AI-driven partner in location intelligence, tailored for professionals in retail, real estate, and commercial strategy who require swift and accurate insights.
Gini decodes the unique characteristics of any physical site throughout Europe. It consolidates vital information, including footfall patterns, visitor demographics, trade area assessments, competitor analysis, vehicle traffic, and catchment area visualization, providing you with clear guidance on your next steps—no advanced data science expertise needed.
Leverage Gini by MyTraffic for:
- Footfall and traffic analysis: discover how many individuals pass by, enter, or linger at any address in Europe.
- Visitor profiling: gain insights into the socio-demographic characteristics, behaviors, and origins of visitors.
- Catchment area mapping: visualize the geographic reach and competitive landscape of any specific location.
- Market benchmarking: assess and compare various streets, shopping centers, or retail zones across Europe.
- Site selection: thoroughly evaluate potential locations before making any commitments.
With Gini, you can make informed decisions that drive your business forward.
Description
Locus Intelligence is a centralized location intelligence solution designed to help multi-location brands manage their digital presence at scale. It enables enterprises to monitor how each location performs across search and map platforms, including Google Business Profile. The platform analyzes visibility metrics such as impressions to show how often locations appear in relevant searches. Customer reviews and average ratings are tracked to measure reputation and trust across regions. Locus Intelligence also captures engagement signals like calls, website visits, and direction requests that indicate real customer intent. Location-level performance trends help teams identify spikes, drops, or inconsistencies across markets. Anomaly detection allows faster response to emerging issues. The platform is built for operational, marketing, and regional leadership teams. It supports governance and consistency across hundreds or thousands of locations. Locus Intelligence is currently available through an invitation-based onboarding process.
API Access
Has API
API Access
Has API
Screenshots View All
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Screenshots View All
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Integrations
Google Business Profile
Pricing Details
Free
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
MyTraffic
Founded
2016
Country
France
Website
mytraffic.io
Vendor Details
Company Name
Locus Intelligence
Founded
2025
Country
India
Website
locus-intelligence.com
Product Features
Location Intelligence
Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis
Product Features
Location Intelligence
Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis