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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Gemius provides a range of solutions including JavaScript and non-JavaScript options, streaming player capabilities, as well as SDKs for both iOS and Android applications. In addition, they assist clients in acquiring data from unconventional platforms. Their advanced tracking technology enables seamless measurement across multiple websites or clusters of sites without the risk of visitor duplication. A significant challenge that internet research firms encounter is the deletion of cookies. However, Gemius has addressed this issue with its innovative browsing ID solution, which results in a reduced number of deleted visitor IDs and, consequently, more accurate data compared to traditional cookie-based methods. The Gemius framework aggregates data from various markets and leading online entities, ensuring that there are no restrictions on the data volume that a client can collect. Furthermore, the information gathered by Gemius clients is securely stored within a robust and reliable infrastructure. Clients also have the unique opportunity to access the raw data collected for the Prism service, enhancing their analytical capabilities. By leveraging this comprehensive data collection approach, Gemius empowers businesses to make informed decisions based on precise insights from diverse online environments.

Description

WebTrak™ enhances the capabilities of MarketWide™ by monitoring various aspects of website activity, such as visitor counts, pages viewed, geographical locations, device types, operating systems, browsers used, referral sources, and conversion rates. It systematically records website engagement at two distinct levels—by individual visitor and by specific page, allowing for a comprehensive overview of user sessions that may involve multiple pages accessed in sequence. This tool captures engagement data in real-time, integrating it directly into your marketing system, thus effectively merging both online and offline customer information. By doing so, WebTrak™ equips you with valuable insights that can inform more strategic decision-making. Additionally, to comply with GDPR regulations, it differentiates between legitimate visitors and those who remain anonymous, ensuring responsible data handling practices. This dual-level tracking not only enhances understanding of user behavior but also optimizes marketing efforts for better results.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

JavaScript
MarketWide
Microsoft Excel
SugarCRM

Integrations

JavaScript
MarketWide
Microsoft Excel
SugarCRM

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Gemius Prism

Country

Bulgaria

Website

prism.gemius.com/en/features/

Vendor Details

Company Name

DSI

Country

United States

Website

www.dsimarketingservices.com/webtrak/

Product Features

Product Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Alternatives

Alternatives

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