Compare GatherContent vs. Launched

Creating content can be quite challenging. GatherContent serves as a Content Operations Platform that assists numerous organizations globally in producing high-quality content more efficiently and on a larger scale. The proliferation of channels, the number of contributors, and the sheer volume of content can quickly overwhelm traditional tools. Word documents and spreadsheets simply cannot manage the demands placed on them. Unlike standard content management systems and marketing platforms that cater to only specific departments, GatherContent stands out by enabling everyone within an organization to generate structured content swiftly and effectively, ensuring it reaches its intended destination. It requires no prior training, allowing all stakeholders to participate in the content creation process seamlessly within a single cloud-based platform. Collaborate on content using familiar tools, making it easy for your team to adapt. Organizing content not only saves time but also maintains a consistent quality across all outputs. Additionally, clear guidelines and instructions keep both the content and the team aligned and productive.

Introducing Launched, a comprehensive platform designed to enable Marketing and Sales Directors to effectively pinpoint and connect with suitable prospects at optimal moments. With Launched, you have the opportunity to: Uncover new avenues for growth through Publish, our complimentary tool that links you with leading publishers for content submission and editorial evaluation, thereby broadening your audience reach. Spot active buyers using Intent, which is supported by Bombora, providing you with a curated list of companies actively researching topics and keywords pertinent to your services, allowing you to develop targeted account lists. Enhance your brand visibility with Awareness, our programmatic advertising solution that empowers you to design and disseminate campaigns across various channels like digital, out-of-home, video, and television, while also monitoring crucial metrics such as impressions, click-through rates, and overall engagements. Generate leads efficiently with Engagement, where you can specify your lead criteria, upload your brand materials, and let our dedicated lead generation team attract leads through inbound marketing strategies. All generated leads are captured automatically for your convenience. Furthermore, Launched integrates seamlessly with other tools to streamline your marketing efforts and maximize your outreach potential.