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Description

G2 AI Custom Research offers a tailored B2B buyer-research service that integrates AI-driven voice interviews with G2's extensive buyer data and insights from human researchers. Each project is meticulously tailored to address a client’s specific research inquiries, target demographics, and expected outcomes, with the ability to source participants from its buyer community, the client's own customers, or through recruiting partnerships. Companies utilize this service to gain insights into how buyers assess software, evaluate messaging and positioning, investigate market trends, compare views on competitors, and comprehend the factors influencing purchasing decisions. Common deliverables consist of a detailed narrative report, strategic recommendations, direct buyer feedback, insights into messaging, developed personas, and materials for presentations; furthermore, clients can request additional assets and set up ongoing research initiatives as needed. This comprehensive approach enables organizations to make data-driven decisions that align closely with their market strategies.

Description

The process includes scheduling interviews, conducting them, re-scheduling as necessary, recording discussions, transcribing the content, and applying markup to enhance clarity. It also encompasses data validity checks, extensive research, and the selection of the most effective processes tailored for the task at hand. Engaging in forced ranking interviews yields precise insights, enabling teams to understand the reasons behind lost deals, align their efforts, and prioritize essential information that can be accessed at any moment. Typically, the most effective approach involves conducting phone interviews with prospects and buyers, transcribing the conversations, and identifying recurring themes that illuminate their behaviors, thereby crafting reliable buyer personas based on up-to-date research rather than outdated assumptions from years past. Sales leaders gain a deep understanding of the genuine goals and challenges faced by their buyers, allowing them to recognize whether their sales team is being overly aggressive in their approach or failing to grasp the pain points experienced by clients, especially in comparison to competitors. This level of insight not only enhances sales strategies but also fosters a stronger connection between the sales team and potential customers.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

G2 Yes 

Integrations

G2 No 

Pricing Details

$25k+/project
Custom research starts at $25,000 per project. Final pricing depends on respondent type and number, scope, and add-ons.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

G2.com

Founded

2012

Country

United States

Website

sell.g2.com/g2-ai-custom-research

Vendor Details

Company Name

Goldpan

Website

goldpan.io

Product Features

Market Research

Benchmarking No 
Compensation Management No 
Data Management No 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis No 
Survey Management No 

Product Features

Alternatives

No Alternatives

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