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Description
G2 AI Custom Research offers a tailored B2B buyer-research service that integrates AI-driven voice interviews with G2's extensive buyer data and insights from human researchers. Each project is meticulously tailored to address a client’s specific research inquiries, target demographics, and expected outcomes, with the ability to source participants from its buyer community, the client's own customers, or through recruiting partnerships. Companies utilize this service to gain insights into how buyers assess software, evaluate messaging and positioning, investigate market trends, compare views on competitors, and comprehend the factors influencing purchasing decisions. Common deliverables consist of a detailed narrative report, strategic recommendations, direct buyer feedback, insights into messaging, developed personas, and materials for presentations; furthermore, clients can request additional assets and set up ongoing research initiatives as needed. This comprehensive approach enables organizations to make data-driven decisions that align closely with their market strategies.
Description
The process includes scheduling interviews, conducting them, re-scheduling as necessary, recording discussions, transcribing the content, and applying markup to enhance clarity. It also encompasses data validity checks, extensive research, and the selection of the most effective processes tailored for the task at hand. Engaging in forced ranking interviews yields precise insights, enabling teams to understand the reasons behind lost deals, align their efforts, and prioritize essential information that can be accessed at any moment. Typically, the most effective approach involves conducting phone interviews with prospects and buyers, transcribing the conversations, and identifying recurring themes that illuminate their behaviors, thereby crafting reliable buyer personas based on up-to-date research rather than outdated assumptions from years past. Sales leaders gain a deep understanding of the genuine goals and challenges faced by their buyers, allowing them to recognize whether their sales team is being overly aggressive in their approach or failing to grasp the pain points experienced by clients, especially in comparison to competitors. This level of insight not only enhances sales strategies but also fosters a stronger connection between the sales team and potential customers.
API Access
Has API
No
API Access
Has API
No
Integrations
G2
No
Pricing Details
$25k+/project
Custom research starts at $25,000 per project. Final pricing depends on respondent type and number, scope, and add-ons.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
G2.com
Founded
2012
Country
United States
Website
sell.g2.com/g2-ai-custom-research
Vendor Details
Company Name
Goldpan
Website
goldpan.io
Product Features
Market Research
Benchmarking
No
Compensation Management
No
Data Management
No
Email / Online
No
Face-to-Face
No
Panel Management
No
Paper-Based
No
Phone-Based
No
Sample Management
No
Statistical Analysis
No
Survey Management
No
Product Features
Alternatives
No Alternatives