Growth Velocity Reviews

Growth Velocity Description

Our interviews provide a deep dive into the buying context and funding decision as well as initial perceptions of the solution area. This allows for increased opportunity creation and fewer decisions. After analysing the data, we identify the winning patterns and explain why they occur. We recommend improvements in targeting, messaging, sales process, enablement, and the sales process. We interview buyers to understand their perceptions and thoughts, then select one of the shortlisted solutions to improve our opportunity win rate. These deep dives are made actionable by identifying key criteria that drive wins or losses. We also explain how and why buyers evaluate competing options based on these criteria. This deep understanding of the criteria that determine outcomes allows teams to make fast, data-driven improvements.