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Description

Analyze the intent exhibited on your website, across the public web, within industry-specific content, and among Foundry’s opted-in audience to gain a deeper understanding of the behavior of buyers currently in the market. By focusing on contact-level intent, your team can effectively engage decision-makers first, eliminating the need for guesswork or manual prospecting, which leads to sales and marketing efforts that truly connect. Segment your audience based on scores, customize messaging that resonates, and engage buyers at the most critical stages of their purchasing journey. Equip your sales and marketing teams with insights that reveal what matters most to their buyers. Additionally, track and assess the purchasing behavior of active accounts visiting your website, while also examining engagement with your digital content, participation in content syndication programs, and attendance at events. Furthermore, gather conversational signals from a diverse array of platforms including social media, blogs, job boards, and more, covering over 5 million companies to enhance your understanding of market dynamics. This comprehensive approach ensures that your strategies are informed and effective, leading to better outcomes for your organization.

Description

InMarket is a dynamic marketing and analytics platform designed to assist brands in engaging consumers at the most opportune moments, utilizing insights from intent, location, both online and offline purchasing patterns, and audience data enhanced by artificial intelligence. The platform features four primary solutions that empower marketers to categorize consumers not only by their identity but also by their purchasing habits and motivations, facilitating the launch of omnichannel campaigns while assessing tangible results such as increased sales and foot traffic to stores. Through its Audiences feature, InMarket taps into first-party location information, consumer transaction behaviors, and predictive analytics to develop tailored or readily available segments for activation. Its Activation component allows brands to connect with these audiences across various devices and channels in real time, ensuring optimal timing and positioning of their messages. Furthermore, the platform's Measurement tools deliver comprehensive, AI-driven insights into the effectiveness of media efforts, allowing for real-time campaign adjustments and correlating impressions with additional conversions, ultimately refining marketing strategies for better performance. This holistic approach not only enhances consumer engagement but also supports brands in achieving their marketing objectives more efficiently.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

HubSpot CRM
HubSpot Customer Platform
Salesforce
Salesloft
Triblio

Integrations

HubSpot CRM
HubSpot Customer Platform
Salesforce
Salesloft
Triblio

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Foundry

Founded

1964

Country

United States

Website

foundryco.com/our-solutions/intent-data/

Vendor Details

Company Name

InMarket

Founded

2010

Country

United States

Website

inmarket.com

Product Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Product Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Alternatives

Alternatives

Vector Reviews

Vector

Vector.co