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Description

Consumers have clear desires, and they expect brands to recognize and respond to them. In order to connect with consumers effectively and outperform rivals, marketers must focus on reaching the appropriate audience with messages crafted to engage them rather than merely inform. By adopting a data-driven approach that encompasses not just demographic insights but also behavioral, lifestyle, and attitudinal factors, successful marketers can foster deeper connections with their audience. Experian’s user-friendly Mosaic® USA consumer segmentation tool, which analyzes 126 million households and encompasses 650 lifestyle and interest attributes, equips marketers to accurately identify and engage their target audience on a personal level. Mosaic categorizes the US market into 19 major segments and 71 detailed types, providing critical insights that help predict the behaviors, attitudes, and preferences of the most lucrative customers. This allows marketers to tailor their communications through preferred channels, ensuring that their messaging resonates and builds lasting relationships with consumers. Ultimately, leveraging such comprehensive data can significantly enhance brand loyalty and customer satisfaction.

Description

Enable your teams to make data-driven decisions by gathering authentic insights from actual users. Engage with your audience on a personal level through one-on-one conversations, eliminating the need for recruitment hassles. Effective communication is crucial; evaluate how well your messaging connects with your target market. Distinguish your product from competitors by assessing user experiences and preferences. With advanced segmentation, you can choose participants and experts who perfectly fit your ideal customer profile. Start the recruitment process in under 24 hours, allowing you to quickly gather essential insights. Collaborate effortlessly, create impactful highlights, and keep all collected data organized in one centralized location. By directly engaging with participants, you can genuinely understand their needs and preferences. Regardless of your role—be it a marketer, content creator, or customer service professional—you’ll uncover valuable information about the desires and behaviors of your audience and customers. This knowledge can significantly influence your product development and marketing strategies.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Experian Consumer View Yes 

Integrations

Experian Consumer View No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Experian

Founded

1980

Country

United States

Website

www.experian.com/marketing-services/mosaic

Vendor Details

Company Name

UserStudy

Website

www.userstudy.co

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Product Features

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