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Description
Consumers have clear desires, and they expect brands to recognize and respond to them. In order to connect with consumers effectively and outperform rivals, marketers must focus on reaching the appropriate audience with messages crafted to engage them rather than merely inform. By adopting a data-driven approach that encompasses not just demographic insights but also behavioral, lifestyle, and attitudinal factors, successful marketers can foster deeper connections with their audience. Experian’s user-friendly Mosaic® USA consumer segmentation tool, which analyzes 126 million households and encompasses 650 lifestyle and interest attributes, equips marketers to accurately identify and engage their target audience on a personal level. Mosaic categorizes the US market into 19 major segments and 71 detailed types, providing critical insights that help predict the behaviors, attitudes, and preferences of the most lucrative customers. This allows marketers to tailor their communications through preferred channels, ensuring that their messaging resonates and builds lasting relationships with consumers. Ultimately, leveraging such comprehensive data can significantly enhance brand loyalty and customer satisfaction.
Description
Strategy Mosaic serves as an AI-driven universal semantic data layer and analytics framework that integrates seamlessly with an organization's current data ecosystems, enabling the unification, regulation, and expedited access to business data for analytics, AI, and reporting without the need for expensive restructuring. This platform establishes a single source of truth, ensuring consistent business definitions, metrics, and security policies are maintained across various tools and data sources, thereby aligning data from numerous systems to provide reliable and comparable insights universally. With its AI-assisted data modeling feature, known as Mosaic Studio, the platform automates essential processes such as data preparation, cleansing, enrichment, and modeling, thereby significantly reducing the time and effort required to create robust data products and semantic models. Users benefit from universal connectors that facilitate access to governed data through SQL, REST, Python, or popular business intelligence and productivity applications like Power BI, Tableau, Excel, and Google Sheets. Additionally, an in-memory acceleration engine ensures rapid query performance across a wide array of data sources, enhancing the overall efficiency of data retrieval and analysis processes. This comprehensive approach empowers organizations to make data-driven decisions with confidence and speed.
API Access
Has API
API Access
Has API
Integrations
Amazon Redshift
Amazon Web Services (AWS)
Asana
Databricks
Experian Consumer View
Google Analytics
Google Sheets
IBM Db2
Microsoft 365
Microsoft Azure
Integrations
Amazon Redshift
Amazon Web Services (AWS)
Asana
Databricks
Experian Consumer View
Google Analytics
Google Sheets
IBM Db2
Microsoft 365
Microsoft Azure
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Experian
Founded
1980
Country
United States
Website
www.experian.com/marketing-services/mosaic
Vendor Details
Company Name
Strategy Software
Founded
1989
Country
United States
Website
www.strategysoftware.com/strategymosaic
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling