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Description

Set up robust Google Analytics tracking features effortlessly in just a few clicks, eliminating the need for a developer. Access your Google Analytics reports directly from your WordPress dashboard, gaining valuable insights into user behavior. Discover who is visiting your website, their activities, their sources of traffic, and how they arrived at your site. Obtain in-depth analytics for every post, page, and product, enabling you to identify the most frequented sections and areas of your site. Effortlessly monitor clicks on affiliate links, banner ads, and other external links through enhanced link attribution. Ensure compliance with GDPR, CCPA, and other privacy laws automatically for Google Analytics. Benefit from tailored tracking for authors, categories, tags, searches, custom post types, users, and various WordPress events. Additionally, you can activate A/B testing with Google Optimize and fine-tune speed and sampling rates alongside advanced performance settings for optimal results. This comprehensive setup not only simplifies data tracking but also enriches your understanding of user interactions on your site.

Description

Littledata pioneered server-side tracking for Shopify, helping direct-to-consumer (DTC) brands connect accurate first-party data to the tools they already use. With ready-made integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata ensures your marketing performance data is complete, consistent, and reliable. The platform closes the gap between Shopify and external tools by tracking 100% of orders, checkout steps, refunds, and recurring subscription revenue. This eliminates the common mismatches between GA4 and Shopify, giving teams confidence that revenue and attribution reports truly reflect customer behavior. For marketing teams, Littledata delivers measurable improvements: • Klaviyo – identify opted-in customers across sessions to trigger more effective abandoned cart, browse, and checkout flows, increasing revenue without sending more emails. • Google Ads – upgrade tracking with Enhanced Conversions for better customer matching, lower CAC, and stronger campaign performance. • Meta Ads – boost Event Match Quality Scores through Conversions API integration, helping ads reach the right audience with more accuracy. Built for data experts but easy enough for marketers, Littledata provides an out-of-the-box solution that can be set up in minutes. Whether you’re a Shopify Plus brand scaling internationally or a growth-focused DTC store, Littledata makes it simple to unify your customer journey data, improve attribution, and run higher-performing campaigns with confidence.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Google Analytics
Easy Digital Downloads
Facebook
Facebook Ads
Formidable Forms
Google Ads
Google Optimize
Google Tag Manager
Klaviyo
MemberPress
Pinterest
Segment
Shopify
Shopify Plus
TikTok
WPForms
WooCommerce
WordPress
Yoast SEO

Integrations

Google Analytics
Easy Digital Downloads
Facebook
Facebook Ads
Formidable Forms
Google Ads
Google Optimize
Google Tag Manager
Klaviyo
MemberPress
Pinterest
Segment
Shopify
Shopify Plus
TikTok
WPForms
WooCommerce
WordPress
Yoast SEO

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

Free
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

ExactMetrics

Founded

2018

Country

United States

Website

www.exactmetrics.com

Vendor Details

Company Name

Littledata

Founded

2014

Country

United Kingdom

Website

www.littledata.io

Product Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Product Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Alternatives

Alternatives