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Description
Equativ stands out as a prominent independent company in the advertising technology sector, offering a wide range of solutions tailored for both advertisers and publishers. Established in 2001 and based in Paris, France, with a notable branch in New York, Equativ provides an all-in-one platform featuring an ad server, supply-side platform (SSP), and demand-side platform (DSP). This cohesive strategy allows clients to efficiently oversee and enhance their digital advertising efforts across multiple channels and formats. In June 2024, the company joined forces with Sharethrough, resulting in the formation of one of the largest independent advertising platforms globally and significantly boosting its market presence. Equativ is dedicated to principles of transparency, privacy, and sustainability, consistently pushing the boundaries of innovation within the digital advertising landscape. By doing so, they empower their clients to achieve substantial results while prioritizing the rights of consumers in the process. Ultimately, Equativ's evolution reflects its commitment to adapting to the ever-changing dynamics of the advertising industry.
Description
PubFuture stands out as a premier advertising network that enables publishers to effectively monetize their online platforms and enhance their revenue from digital content. With a decade of industry expertise, PubFuture turns obstacles into advantages, improving advertising efficacy while setting the stage for ongoing expansion. The network boasts an array of state-of-the-art advertising technology solutions, guaranteeing that publishers obtain the best possible bids for their ad inventory from top-tier demand sources. Offering a wide range of adaptable ad formats—including IAB standard banner ads, native ads, video ads, app ads, sticky ads, and radio ads—PubFuture ensures the delivery of high-quality advertisements that foster a favorable user experience. Additionally, the platform offers insightful analytics and real-time reporting, breaking down campaign performance into easy-to-understand metrics that aid in effective execution. To further streamline operations, PubFuture’s Sing platform serves as a unified ad-ops system, guaranteeing optimized ad performance while helping publishers navigate the complexities of online advertising more efficiently. This comprehensive approach not only drives profitability but also cultivates long-term partnerships with publishers seeking to elevate their advertising strategies.
API Access
Has API
API Access
Has API
Integrations
Commanders Act
DV Publisher Suite
FuseCommander
Google Ad Manager
Illuma
MINT
Madyourself
ParkAve
TrustCommander
Integrations
Commanders Act
DV Publisher Suite
FuseCommander
Google Ad Manager
Illuma
MINT
Madyourself
ParkAve
TrustCommander
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Equativ
Founded
2001
Country
France
Website
www.equativ.com
Vendor Details
Company Name
PubFuture
Founded
2021
Country
United Kingdom
Website
pubfuture.com/home
Product Features
Ad Server
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving
