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Description
The dJAX Enterprise Ad Server offers a unique, integrated solution for online media firms, enabling them to efficiently manage ad operations across their websites, mobile devices, and online videos. This comprehensive suite encompasses tools and plugins, including the dJAX Professional Ad Server, a Supply-Side Platform (SSP), a Demand-Side Platform (DSP), and features such as XML feed integration and an Affiliate module, alongside an In-game ad plugin. Utilizing the latest in Real-Time Bidding (RTB) technology, delivery capping, and sophisticated targeting techniques, it optimizes both operational efficiency and revenue generation. Publishers benefit from the ability to extend their ad inventory sales beyond their internal networks, facilitating real-time connections with various ad networks and exchanges for enhanced earnings through a process known as 'Programmatic Selling.' Advertisers, on the other hand, can swiftly search for ad inventory across numerous exchanges and networks, allowing them to secure prime placements for their campaigns in an automated fashion. This dual capability empowers both parties in the advertising ecosystem to achieve their goals with remarkable ease and effectiveness.
Description
ZypTV serves as a programmatic platform designed specifically for media buyers, facilitating the connection between streaming TV advertisers and their local audiences across various screens. This platform supports both local and national brands that play vital roles in our daily lives, enriching the communities and neighborhoods we inhabit. Through ad-supported local news and entertainment content, ZypTV enables users to engage with the businesses that are integral to their communities. By integrating the capabilities of a demand-side platform, ZypTV enhances the reach and effectiveness of traditional local media, allowing local businesses to effectively connect with their customer base. The evolution of streaming TV has significantly transformed consumer behavior, empowering local broadcast media with the advantages of digital advertising. However, executing local programmatic streaming TV presents unique challenges due to the enormous scale and automation needed to manage thousands of small, geo-targeted campaigns simultaneously, showcasing the complexity and innovation required in this space. This dynamic environment underscores the importance of adapting to new technologies to meet the needs of both advertisers and consumers.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
dJAX Adserver Technology Solutions
Founded
2008
Country
India
Website
www.djaxadserver.com/djax_enterprise_adserver.php
Vendor Details
Company Name
ZypMedia
Country
United States
Website
www.zypmedia.com
Product Features
Ad Server
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Product Features
Ad Server
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving