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Description
Integrate Facebook Ads pricing with Google Analytics conversion metrics to facilitate precise performance-driven conversion analysis within Google Analytics. By leveraging Dynamic UTM Profiles, you can enhance your performance tracking. Evaluate CPA and ROAS for conversions based on the {{site_source_name}} and {{placement}} segments in Google Analytics. The automated import of cost data seamlessly combines cost, session, and conversion metrics, enabling you to calculate Facebook Ads CPA and ROAS effectively in Google Analytics. You can either blend static and dynamic values or concatenate multiple fields to suit your personalized setup. Automatically tag Facebook Ads with UTMs and import cost information into Google Analytics, or utilize Profiles specifically for UTM Tagging. UTM Profiles establish the framework for importing cost data, allowing for the assessment of CPA and ROAS in Google Analytics. When formatted according to your unique UTM specifications, cost data imports effectively integrate with session and conversion metrics within Google Analytics, providing a comprehensive view of your advertising performance. This holistic approach ensures you have the insights needed to optimize your advertising efforts and maximize returns.
Description
Xerago TrueMeasure is a digital analytics validation and tracking assurance platform built to make measurement data more accurate. The platform does not replace analytics tools, tag managers, or agency implementations, but instead verifies whether those systems are receiving correct and complete tracking data. TrueMeasure scans digital properties to detect missing tags, broken tracking, incorrectly measured events, and ignored signals across the customer journey. It helps teams identify dark data, where user interactions happen but never appear in analytics, and mistracked data, where captured events tell the wrong story. The platform can also surface unutilized data, such as scroll depth, video completions, button variants, and other signals that are collected but not used in decision-making. Its auto-healing engine diagnoses issues, deploys the correct fix, and validates that the fix worked. TrueMeasure supports use cases such as website and app tracking audits, landing page tracking, campaign attribution validation, and tracking implementation repair. Pricing tiers include Clarity for one-time audits, Control for scheduled or on-demand audits, and Conquer for scheduled audits with automatic fixes. By combining detection, diagnosis, auto-healing, and continuous measurement monitoring, Xerago TrueMeasure helps teams trust the data behind marketing, product, and growth decisions.
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Has API
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Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
EasyAutoTagging
Country
United States
Website
easyautotagging.com
Vendor Details
Company Name
Xerago
Founded
2002
Country
United States
Website
www.xerago.ai/product/truemeasure
Product Features
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
