Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 1 Rating

Total
ease
features
design
support

Description

For media quality and performance data to be truly useful, it needs to be timely, clear, and capable of driving actionable insights. Media planners and traders require the ability to rapidly evaluate campaign effectiveness, resolve any emerging issues, and refine their advertising strategies. DV's advanced dashboard and reporting system enable this capability by delivering insights and controls that lead to improved results. The DV Pinnacle® platform serves as our comprehensive service and analytics hub. By utilizing DV Pinnacle®, advertisers can seamlessly access quality and performance metrics across various devices and buying platforms, including social media, which assists in transforming insights into practical actions. Additionally, DV offers its unique Authentic Ad™ metric, providing clarity on which advertisements were viewed by real individuals in a secure brand environment and within the specified geographical area, thereby establishing a clear standard of quality across all campaigns. Setting up your profile on DV Pinnacle® is a straightforward and user-friendly process. The intuitive dashboards present a clear overview of essential quality and performance indicators, while detailed reporting supports continuous assessment and enhancement of advertising efforts. This combination of features ensures that advertisers can consistently achieve their campaign objectives with confidence.

Description

ImpersonAlly is a sophisticated software solution that leverages artificial intelligence to safeguard brands from ad fraud and ensure brand safety by identifying and eliminating various forms of impersonation fraud, affiliate hijacking, phishing scams, misleading advertisements, trademark violations, and other harmful activities that can damage a brand's image and advertising effectiveness. This platform provides businesses with comprehensive insights into when, where, and how fraudsters replicate their brand, as well as the financial impact of these fraudulent actions, ultimately aiding in the reduction of unnecessary expenditures and protecting consumers from misleading practices. By utilizing AI agents, ImpersonAlly can follow intricate redirects and extract affiliate IDs to unveil the true identities of the fraudsters, contributing to a decrease in cost-per-click by eliminating illegitimate players from ad auctions. The software effectively curbs manipulative communications, phishing redirects, and unauthorized bidding on branded keywords, while continuously monitoring fraudulent activities in real time across various regions, devices, and advertising networks. Furthermore, ImpersonAlly offers limitless keyword tracking capabilities and streamlines the processes of detection and takedown, making it an essential tool for modern businesses. With its advanced features, the platform empowers brands to maintain their integrity and enhance their advertising performance amid a landscape increasingly fraught with challenges.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

DV Publisher Suite Yes 
Google Ads No 
Innovid Yes 
MSIGHTS Yes 
Onehouse Yes 
Placements.io Yes 
Smoot AI Yes 
Supermetrics Yes 
TrueTargeting Yes 

Integrations

DV Publisher Suite No 
Google Ads Yes 
Innovid No 
MSIGHTS No 
Onehouse No 
Placements.io No 
Smoot AI No 
Supermetrics No 
TrueTargeting No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

DoubleVerify

Founded

2008

Country

United States

Website

doubleverify.com/capabilities-measurement-analytics/

Vendor Details

Company Name

ImpersonAlly

Founded

2024

Country

United Kingdom

Website

impersonally.io

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Product Features

Brand Protection

Case Management No 
Domain Monitoring Yes 
Investigation Management No 
Marketplace Monitoring No 
Mobile App Monitoring No 
Paid Search Monitoring Yes 
Prioritization No 
Social Media Monitoring Yes 

Click Fraud

Account Alerts No 
Activity Monitoring Yes 
IP Address Monitoring No 
IP Blocking No 
Keyword Tracking No 
Refund Management No 
Risk Assessment Yes 
Time on Site Tracking No 

Alternatives

Alternatives

ChainPatrol Reviews

ChainPatrol

ChainPatrol Inc.
SILA Reviews

SILA

Gustafsson Cyber Group Ltd
DV Publisher Suite Reviews

DV Publisher Suite

DoubleVerify