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Description
The leading global tool for data quality that is trusted by countless Salesforce administrators is designed to significantly enhance productivity in handling extensive data sets. It enables users to effectively identify and remove duplicate entries in any database table while allowing for mass manipulation and standardization across multiple Salesforce objects. By utilizing a comprehensive and customizable feature set, DemandTools enhances the process of Lead conversion. This powerful toolset facilitates the cleansing, standardization, and comparison of records, streamlining data management tasks. Additionally, with Validity Connect, users gain access to the EmailConnect module, which allows for bulk verification of email addresses associated with Contacts and Leads. Instead of managing data one record at a time, you can handle all elements of your data in bulk with established, repeatable processes. Records can be deduplicated, standardized, and assigned automatically as they are imported from spreadsheets, entered by end users, or integrated through various systems. Clean data is crucial for optimizing the performance of sales, marketing, and support teams, ultimately boosting both revenue and customer retention. Furthermore, leveraging such tools not only simplifies data management but also empowers organizations to make data-driven decisions with confidence.
Description
Lead lists never arrive ready for your CRM. An event export puts first and last name in one column. A bought list has 400 people you already have. A partner's file has job titles you don't sell to and companies that have closed. Someone fixes it in Excel, then does it again next month.
Operelio does that job automatically. Set up a trail once. Each time a new file lands in its folder, it is cleaned, checked against the contacts you already have, email verified, run past your Do Not Contact list and your ICP rules, mapped to your CRM fields, and each contact is assigned to the right rep.
By default, nothing is sent until you have seen what the import will do: how many contacts will be created, updated or skipped, and why. Values already in your CRM are left alone unless you choose to overwrite them. Once you trust a trail, clean runs can send on their own, and anything flagged still waits for you.
You can also write rules in your own words, like "hold the run if more than 10% of the file is dropped". Bridgeant, the AI assistant, checks each run against them and holds it if one is broken. It can hold a run but never approve one.
For a one-off file, describe what you need in a sentence. Bridgeant writes the steps out for you to check, then runs them when you say so. It only sees a summary of your file, never the rows.
Underneath are 17 tools, 15 of them free: remove duplicates, merge and split files, match columns across files, compare two versions of a list, find and replace, filter, a health check with 40+ checks, email verification and finder, and a check for companies whose website no longer works.
Built for RevOps, sales and marketing teams, and agencies cleaning lists for clients. Free plan, then $39, $99 and $299 a month. No card needed to start.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Salesforce
Yes
HubSpot CRM
No
Marigold Engage+
Yes
Pipedrive
No
Integrations
Salesforce
Yes
HubSpot CRM
Yes
Marigold Engage+
No
Pipedrive
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$39/month
Free plan with no card needed. Paid plans: Starter $39/month, Pro $99/month, Agency $299/month.
Free Trial
No
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Validity
Country
United States
Website
www.validity.com/demandtools/
Vendor Details
Company Name
Operelio
Founded
2026
Country
United Kingdom
Website
operelio.com
Product Features
Data Cleansing
Address/ZIP Code Cleaning
Yes
Charting
Yes
Data Consolidation / ETL
Yes
Data Mapping
Yes
Multi Data Format Support
Yes
Phone/Email Validation
No
Raw Data Ingestion
Yes
Sample Testing
Yes
Validation / Matching / Reconciliation
Yes
Data Quality
Address Validation
Yes
Data Deduplication
Yes
Data Discovery
Yes
Data Profililng
Yes
Master Data Management
Yes
Match & Merge
Yes
Metadata Management
Yes
Product Features
Data Quality
Address Validation
No
Data Deduplication
Yes
Data Discovery
No
Data Profililng
Yes
Master Data Management
No
Match & Merge
Yes
Metadata Management
No