Compare DemandMatrix vs. Identity Matrix

Our platform harnesses publicly accessible data sources to create comprehensive analytical datasets. The entire methodology encompasses filtering out irrelevant data, normalizing attributes, and addressing missing values to highlight essential data points for our clients. DemandMatrix identifies the technology products that various companies license and resell. By integrating Narrow AI with human oversight, we can effectively leverage this information to connect you with accounts that are actively seeking your offerings. This includes conducting competitive analyses, forecasting demand, developing predictive models, and scoring leads and opportunities. We help pinpoint accounts that are at risk and uncover potential clients who would benefit from your product. Additionally, we provide solutions to critical business inquiries, enabling account-based marketing, lead generation, cross-selling, and retention strategies. Our services extend to forecasting, territory management, appointment scheduling, competitive campaign execution, and offering valuable sales insights. This ultimately empowers your sales team to focus their efforts more effectively. Furthermore, we assist in refining sales forecasts and identifying which accounts are currently in the market for your products. Overall, our approach ensures that you stay ahead in a competitive landscape while maximizing your sales potential.

Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions: 1. Where is your best traffic coming from? 2. What does the customer journey look like - step by step? 3. How can I contact high-intent, in-market leads? With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.