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Description

DataCops serves as a no-code platform that enables advertisers to track and filter fraud effectively. By implementing a single script on your custom subdomain (utilizing Cloudflare Worker and CNAME), it helps recover between 15-25% of conversions that are typically lost due to ad blockers, iOS Intelligent Tracking Prevention (ITP), and browsers that eliminate click IDs before they reach tracking pixels. Every event undergoes real-time scrutiny, filtering out bot, VPN, and proxy traffic before these events can be counted as conversions; disposable emails and fraudulent signups are identified through device fingerprinting, while consent compliance is assured with a built-in TCF 2.2-certified Consent Management Platform (CMP). Only those conversions that have been verified are transmitted server-side via the Conversion API to more than nine platforms, including Meta, Google, LinkedIn, and TikTok, ensuring a streamlined process with a single clean feed and eliminating the need for separate configurations for each platform. Additionally, each event is meticulously logged to indicate whether it was transmitted, held, or omitted, along with the reasoning behind each decision. The platform also simplifies the process of dealing with fraudulent Google Ads clicks by packaging them as ready-to-submit evidence for the Click Quality Form. With a setup time of just five minutes, it requires no container or developer involvement and is compatible with any website. A free tier is offered, while paid subscriptions commence at $49 per month, making it accessible for advertisers of all sizes. This innovative solution not only enhances tracking accuracy but also empowers advertisers to reclaim lost conversions efficiently.

Description

We utilize a proprietary click-fraud detection system to carefully oversee your advertisements. Automatically, we add the IP addresses of offenders to your exclusion list, ensuring they can no longer harm your campaign. Furthermore, we analyze the duration of each user's visit and their conversion rates. In the past, PPCSecure offered only a basic report with limited columns, but after seven years of development, we now provide a wide range of innovative reports that can be viewed online or downloaded in PDF or CSV formats. These detailed reports can assist in refund requests to your ad network or aid in manual fraud detection that automated filters might overlook. With our complimentary JavaScript snippets included with your subscription, tracking clicks based on intent and value has never been easier. By observing the time users spend on your website, you can gauge their true intentions; for instance, a user who frequently clicks yet spends minimal time on your site is likely to be engaging in click fraud. This comprehensive approach to monitoring ensures that you can effectively combat fraudulent activities and protect your advertising investments.