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Description

Gain immediate access to enhanced data insights, greater advertising efficiency, and a simplified approach to diversifying your ad expenditure for the best possible outcomes. In order to develop tailored growth strategies and implementation, it is essential to ensure that your Demand-Side Platform (DSP) is functioning in your favor. Our specialists employ precise targeting methods and well-defined high-intent audience profiles to optimize the effectiveness of your campaigns. You will benefit from a comprehensive dashboard that displays vital performance metrics for your campaigns. This platform has been designed by industry professionals utilizing the most comprehensive first-party customer data available, all while offering the most competitive pricing in the market. Leverage in-depth consumer insights to create personalized marketing initiatives across various platforms, including websites, apps, and television. Clients receive their own access to monitor campaign performance, which updates every 15 minutes for real-time insights. Additionally, implement tailored media purchasing strategies to enhance brand visibility, re-engage previous customers, and gain an edge over your competitors. You also have the option to let AI generate unique creative assets and headlines that align perfectly with your content strategy, ensuring a cohesive message. This innovative approach can significantly enhance your advertising effectiveness and overall marketing success.

Description

ad:personam, a self-serve DSP, is built on the Xandr Microsoft DSP API and offers a solution for programmatic marketing to small businesses, startups, or agencies. It breaks down financial barriers by allowing everyone to access programmatic advertising. The platform offers a variety of programmatic purchasing solutions, such as Contextual Targeting and Audience Target Groups. It also offers Connected TV, Video & Audio Campaigns, Retargeting, and Video & Audio Campaigns. The platform supports a variety of creative ad formats, including GIF, JPEG and PNG files, HTML5, audio and video files. Integrating with Google Looker allows for real-time dashboards and reporting. The Smart Templates feature ensures swift campaign setup, while built-in fraud detection and site whitelisting/blocklisting tools ensure authentic ad interactions. Ad:personam also offers access to global data and inventory providers, including video, audio and CTVs. This opens the door to premium audiences and sites.