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Description
Custobar serves as a comprehensive omnichannel marketing solution that consolidates and activates customer information to enhance personalized marketing efforts and foster brand loyalty. Its Customer Data Platform collects and standardizes data from both physical and digital interactions, creating a GDPR-compliant centralized source of truth that facilitates dynamic segmentation and provides profound insights, including ROI analysis and metrics on database health. Through marketing automation, businesses can orchestrate complete customer journeys from initial awareness to long-term advocacy, implement precisely targeted campaigns, and manage multichannel communication across email, SMS, WhatsApp, push notifications, and display advertising, all supported by thorough performance analytics. Additionally, the platform offers various add-ons that further expand its functionalities, such as advertising integrations, sophisticated loyalty programs, and direct communication channels, enhancing overall marketing effectiveness. This flexibility ensures that brands can tailor their strategies to meet the evolving needs of their customers.
Description
Surfside offers a comprehensive marketing technology solution that consolidates your first-party data from every customer interaction. This system empowers advertisers to gain deeper insights, effectively target, and assess their strategies for influencing both existing and prospective clients. By incorporating location, purchasing history, and demographic information into your customer profiles, you can develop intricate and exclusive target audiences, setting your media buying apart from standard datasets and third-party audiences. You can roll out personalized and focused campaigns across various connected devices, including desktop computers, mobile phones, tablets, OTT, and CTV. With Surfside's proprietary demand-side platform, we focus on individuals who align with your target demographic and campaign objectives. Retail media allows you to reach consumers precisely at the point of purchase. It serves as a dynamic and impactful advertising avenue, providing brands and retailers with innovative methods to boost sales and shape purchasing decisions. This approach not only enhances customer engagement but also fosters a more personalized shopping experience that resonates with today's consumers.
API Access
Has API
API Access
Has API
Integrations
Magento
Shopify
WooCommerce
Alpine IQ
BI Book
Cova
Dispense
Dutchie
Flowhub
Freshdesk
Integrations
Magento
Shopify
WooCommerce
Alpine IQ
BI Book
Cova
Dispense
Dutchie
Flowhub
Freshdesk
Pricing Details
€498 per month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Custobar
Founded
2014
Country
Finland
Website
www.custobar.com
Vendor Details
Company Name
Surfside
Country
United States
Website
surfside.io/home
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Product Features
Cannabis
Administrative / HR Management
Business Management
CRM
Compliance Tracking
Cultivation Management
Delivery Management
Dispensary Management
Distribution
ERP
For Hemp & CBD
Inventory Management / Control
Lab Testing
Manufacturing
Payment Processing
Point of Sale (POS)
Reporting / Analytics
Retail Management
Sales Tracking
Seed to Sale
Supplier Management
Supply Chain Management
Toll Processing
Traceability
eCommerce / Online Ordering
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
