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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Ipsos collaborates with top brands and creative agencies throughout the entire creative development process to create, assess, and refine effective campaigns that strengthen brand presence. Creative|Spark serves as a Creative Assessment tool that accelerates the creative journey by enabling advertisers and agencies to swiftly understand, assess, and enhance their creative work to drive brand growth. This innovative solution is now accessible in countries such as Argentina, Australia, Brazil, Canada, Denmark, France, Germany, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, the United Kingdom, and the United States, with plans to expand to additional markets soon. Creative|Spark evaluates the effectiveness of your creative content in capturing and maintaining Branded Attention, while also measuring its impact on both immediate and long-term brand outcomes through a distinctive blend of cognitive responses, lingering feelings, and real-time emotional reactions, all supported by metrics validated by sales data. Furthermore, actionable insights can be provided in as little as 24 hours, allowing for rapid decision-making. This expedient reporting ensures that brands can swiftly adapt their strategies based on the latest creative performance evaluations.

Description

Mirel is an innovative strategy platform powered by AI, tailored specifically for creative agencies. It enables strategists, creatives, and account teams to transform vague briefs and disorganized client information into clear strategic paths in just a matter of minutes. By offering structured workflows for analyzing briefs, profiling audiences, positioning brands, developing communications and campaign strategies, creating creative briefs, and addressing urgent strategic inquiries, Mirel streamlines the planning process. Client Brains ensure that essential knowledge about brands, audiences, competitors, and market dynamics is retained throughout different assignments, while Synthetic Focus Groups empower teams to investigate ideas and strategic hypotheses from the audience's viewpoint. Instead of merely presenting a generic AI interface, Mirel integrates continuous client intelligence with strategic methodologies that reflect the actual practices of seasoned agency strategists. Agencies implement Mirel during pitches and ongoing client projects to enhance their strategic capabilities, achieve greater consistency, and minimize redundant foundational work. As a result, Mirel not only boosts efficiency but also fosters a more collaborative environment among team members.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

No images available

Integrations

No details available.

Integrations

No details available.

Pricing Details

$5,900
Free Trial
Free Version

Pricing Details

995€/month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Ipsos

Founded

1975

Country

France

Website

www.ipsos.digital/creative-spark

Vendor Details

Company Name

Mirel UG (haftungsbeschränkt)

Founded

2025

Country

Germany

Website

usemirel.com

Product Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Product Features

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

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