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Description
Every retail establishment faces the challenge of losing sales, but how can you uncover the reasons behind this decline in your store? The answer lies in obtaining insights directly from genuine customers who can pinpoint the issues for you. This valuable information is gathered through observation, a method that is accessible to anyone. Our team of testing agents will explore your store, capturing their screens and narrating their experiences as they go. Say goodbye to uncertainty and isolated trials! Enhance your online store by utilizing data collected from actual users—discover the moments of frustration that lead to lost sales. While their candid feedback may be tough to hear, it offers invaluable insights. These real users will dissect your store and provide you with straightforward answers to your inquiries! You’ll see them experience confusion, frustration, or disorientation, which will highlight the critical points of friction in their purchasing journey. After their exploration, we’ll deliver the recorded video to you, allowing you to grasp their perspective fully. By identifying and addressing these obstacles, you can streamline the buying process, ultimately boosting your conversion rates and increasing profitability. Taking action based on this feedback not only improves the user experience but can significantly transform your bottom line.
Description
Optimal is the go-to platform for modern product and design teams that need to scale user research and testing quickly, reliably, and without friction. Designed for speed and impact, Optimal combines intuitive, AI-powered tools with research best practices to help you uncover what users need and drive smarter decisions, faster.
From product managers and designers to UX researchers and marketers, teams use Optimal to conduct card sorting, tree testing, first-click testing, surveys, and prototype validation – all in one seamless platform. No specialized research background required.
AI-driven synthesis turns feedback into clear, actionable insights, while built-in participant recruitment and guided study flows accelerate everything from idea validation to UX optimization. Whether you're testing early concepts or refining live products, Optimal helps reduce risk and align teams with evidence.
Trusted by leading global brands like Netflix, Apple, and Workday, Optimal scales across roles and departments while maintaining quality. It’s built to make it easier for everyone to uncover user needs and confidently shape digital experiences that work.
Use Optimal to discover friction, validate ideas, improve accessibility, and make insight-driven decisions that move the business forward.
API Access
Has API
API Access
Has API
Integrations
Cint
Figma
Lovable
PureSpectrum
Respondent
User Interviews
Pricing Details
$10 per test
Free Trial
Free Version
Pricing Details
$199/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Conversion Crimes
Website
conversioncrimes.com
Vendor Details
Company Name
Optimal
Founded
2007
Country
New Zealand
Website
www.optimalworkshop.com
Product Features
Usability Testing
A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription
Product Features
Heatmap
Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics
Usability Testing
A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription