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Description
Begin evaluating the strengths and weaknesses of your marketing communications effectiveness by benchmarking against your competitors. This crucial step lays the foundation for any effective marketing communication strategy. Our innovative AI-driven technology can provide you with a comprehensive brand overview in just 72 hours. This overview serves as an excellent starting point for your marketing communications approach or can be used in client meetings to demonstrate your expertise in data analysis. With the collaboration of marketing scholars and a wealth of over a century of combined experience, we have established essential metrics to accurately assess marketing effectiveness. By monitoring your brand's performance over time, you enhance the clarity of your marketing ROI, which serves as a roadmap for making more informed strategic choices by revealing when your brand is thriving, identifying what contributes to its success, and pinpointing areas for improvement. You can compare your brand's performance against as many as four competitors, providing a broader perspective on your market position. This comprehensive analysis will empower you to make strategic adjustments that can significantly elevate your marketing efforts.
Description
Our leading platform provides continuous tracking of 16 essential brand health metrics, delivering advanced, in-depth insights to enhance your brand development. This tool assists in analyzing and comparing your performance against your objectives, rivals, and the broader market through daily brand assessments. With over 15 years of historical data that refreshes each day, you can identify trends, achievements, and potential opportunities. Evaluate your performance in relation to your primary competitors and quickly respond to shifts in how your brand is perceived. YouGov BrandIndex not only supplies over 15 years of historical brand insights but is also a part of our continuously expanding repository of interconnected intelligence. By monitoring your brand health with YouGov BrandIndex, you can seamlessly integrate with YouGov's other services for a comprehensive understanding of your audience, enabling you to strategize effectively, investigate online behaviors, launch campaigns, and more. This persistent access to daily data in our brand tracking platform empowers you to notice changes as they happen, ensuring you stay ahead in the competitive landscape. Ultimately, an informed strategy leads to sustainable growth and enhanced brand loyalty.
API Access
Has API
API Access
Has API
Integrations
Microsoft Power BI
Pricing Details
$79 per user per month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
My Telescope
Founded
2018
Country
Sweden
Website
www.mytelescope.io
Vendor Details
Company Name
YouGov
Founded
2000
Country
United Kingdom
Website
business.yougov.com/product/brandindex
Product Features
Competitive Intelligence
Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management
Product Features
Competitive Intelligence
Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring