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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Nielsen's Commspoint Journey serves as a comprehensive media planning tool aimed at identifying and evaluating the significant choices and influences that shape consumer behavior throughout the buying process. By integrating two or three recent purchases reported by survey participants with Nielsen's exclusive database, it reveals up to 15,000 intricate customer pathways spanning over 30 different categories. This wealth of information provides a deep understanding of consumer interactions, covering aspects from initial brand recognition to purchase contemplation, sales impact, and brand loyalty. Its functionalities include a streamlined onboarding process allowing new users to become operational in just a few hours of training, access to consumer insights across more than 30 key categories to refine marketing approaches, an analysis of customer purchasing patterns to spot future sales influencing opportunities, and the ability to optimize campaign strategies by ensuring that the right message reaches consumers at the most opportune moments. Overall, Nielsen's Commspoint Journey equips marketers with the tools necessary to navigate the complexities of consumer behavior effectively.

Description

Sideqik, a leading influencer marketing platform, helps brands grow their online communities via influence. Sideqik's AI-powered SaaS platform allows marketers to identify relevant influencers, and prove ROI.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Partnerize

Integrations

Partnerize

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Nielsen

Founded

1923

Country

United States

Website

www.nielsen.com/solutions/media-planning/commspoint-journey/

Vendor Details

Company Name

Sideqik

Founded

2012

Country

United States

Website

www.sideqik.com

Product Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Product Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

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