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Description
Nielsen's Commspoint Journey serves as a comprehensive media planning tool aimed at identifying and evaluating the significant choices and influences that shape consumer behavior throughout the buying process. By integrating two or three recent purchases reported by survey participants with Nielsen's exclusive database, it reveals up to 15,000 intricate customer pathways spanning over 30 different categories. This wealth of information provides a deep understanding of consumer interactions, covering aspects from initial brand recognition to purchase contemplation, sales impact, and brand loyalty. Its functionalities include a streamlined onboarding process allowing new users to become operational in just a few hours of training, access to consumer insights across more than 30 key categories to refine marketing approaches, an analysis of customer purchasing patterns to spot future sales influencing opportunities, and the ability to optimize campaign strategies by ensuring that the right message reaches consumers at the most opportune moments. Overall, Nielsen's Commspoint Journey equips marketers with the tools necessary to navigate the complexities of consumer behavior effectively.
Description
Hivency serves as a comprehensive platform that connects influencers, consumers, and brands through genuine consumer experiences. By leveraging influencer marketing and authentic consumer reviews, you can enhance brand awareness, generate user-generated content, gain valuable insights, and drive conversions. This platform fosters a community where consumers and brands unite around sincere opinions. Increase the visibility of your products and elevate your brand recognition by harnessing the power of micro-influencers, brand ambassadors, and real consumer feedback. Craft a robust brand image while nurturing an engaged community of followers. Our commitment to personalized support ensures that every collaboration with influencers is a success. From the initial engagement with our platform to the completion of your marketing campaign, you will receive guidance from two dedicated professionals: an Influence Campaign Manager and a Customer Success Manager, who are there to assist you at every stage of your strategy implementation. Together, we strive to maximize the impact of your influencer collaborations.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
€15,000 per year
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Nielsen
Founded
1923
Country
United States
Website
www.nielsen.com/solutions/media-planning/commspoint-journey/
Vendor Details
Company Name
Hivency
Founded
2016
Country
France
Website
www.hivency.com/en/
Product Features
Customer Journey Mapping Tools
Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates
Product Features
Influencer Marketing
CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring
Review Management
Campaign Management
Dashboard
Negative Feedback Management
Response Management
Review Monitoring
Review Notification
Review Request
Sentiment Analysis
Social Sharing
White Label