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features
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support

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Description

Advanced analysis of customer loyalty data using a robust Business Intelligence platform. Manage your loyalty programs and marketing campaigns to make better business decisions. According to market reports, companies that grow generate between 30-50% and 50% more data each year. These results require the right organization and software of the IT infrastructure. But, what is most important in loyalty marketing? They force us to rethink how we gather and process our data. Comarch Business Intelligence is a powerful analytical and reporting platform that allows companies of all sizes to monitor and optimize their loyalty programs.

Description

Custobar serves as a comprehensive omnichannel marketing solution that consolidates and activates customer information to enhance personalized marketing efforts and foster brand loyalty. Its Customer Data Platform collects and standardizes data from both physical and digital interactions, creating a GDPR-compliant centralized source of truth that facilitates dynamic segmentation and provides profound insights, including ROI analysis and metrics on database health. Through marketing automation, businesses can orchestrate complete customer journeys from initial awareness to long-term advocacy, implement precisely targeted campaigns, and manage multichannel communication across email, SMS, WhatsApp, push notifications, and display advertising, all supported by thorough performance analytics. Additionally, the platform offers various add-ons that further expand its functionalities, such as advertising integrations, sophisticated loyalty programs, and direct communication channels, enhancing overall marketing effectiveness. This flexibility ensures that brands can tailor their strategies to meet the evolving needs of their customers.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

AirStar
ArcGIS
BI Book
Dell EMC NetWorker
Erply
HPE Consumption Analytics
InterCloud
Lemonsoft
Meta Ads Manager
Microsoft 365
Palo Alto Networks Next-Generation Firewalls
Symantec Advanced Authentication
Veritas NetBackup
WhatsApp
WooCommerce

Integrations

AirStar
ArcGIS
BI Book
Dell EMC NetWorker
Erply
HPE Consumption Analytics
InterCloud
Lemonsoft
Meta Ads Manager
Microsoft 365
Palo Alto Networks Next-Generation Firewalls
Symantec Advanced Authentication
Veritas NetBackup
WhatsApp
WooCommerce

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

€498 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Comarch

Founded

1993

Country

Poland

Website

www.comarch.com/trade-and-services/loyalty-marketing/business-intelligence/

Vendor Details

Company Name

Custobar

Founded

2014

Country

Finland

Website

www.custobar.com

Product Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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