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Description
Cognilyze was established with the belief that true personalization transcends merely accumulating data or additional insights typical of personal shoppers; it hinges on understanding the underlying motivations of consumers. While many retailers can identify what consumers purchase, Cognilyze delves deeper to comprehend the reasons behind those purchases. By integrating psychology with technology, we create a unique "psychological profile" for every shopper, significantly improving their experience across various channels throughout their shopping journey. This begins with "search pages" that inherently grasp the shopper's motivations, leading to tailored recommendations that encompass new, niche, and cross-category items. Additionally, we optimize sites with rich, personalized content while also implementing remarketing and retargeting strategies through customized emails and push notifications tailored to each shopper's psychological profile. Ultimately, our "Discovery Pages" delight shoppers by presenting them with distinctive products that resonate with their deeper desires and aspirations, ensuring a more enriching shopping experience. By focusing on the emotional aspects of shopping, we aim to foster a connection that goes beyond mere transactions.
Description
Maropost Merchandising Cloud is an AI-powered ecommerce merchandising platform that combines site search, category optimization, personalization, and product recommendations in one system. Its search engine ranks products using shopper behavior and intent rather than relying exclusively on exact keyword matches. Natural language understanding, autocomplete, spelling tolerance, and synonym recognition help customers find relevant products when searches contain typos, broad descriptions, or non-catalog terminology. Smart Collections dynamically reorder category pages according to product popularity, inventory levels, margins, and performance data. Merchandising teams can override automated rankings by boosting, burying, excluding, or pinning individual products for specific searches and collections. Scheduled rules can also support product launches, promotions, clearance periods, and other time-sensitive merchandising campaigns. Recommendation tools automatically display recently viewed products, frequently purchased combinations, trending items, popular products, and personalized selections across key areas of an online store. Search controls, recommendation previews, inventory visibility settings, and query redirects give business users additional control without requiring engineering changes. Merchandising Cloud connects with Shopify, BigCommerce, Neto, and Norce to synchronize catalogs and category structures while helping ecommerce teams manage search, merchandising, and recommendations from a centralized platform.
API Access
Has API
API Access
Has API
Integrations
Appbrew
Canopy
Maropost Marketing Cloud
Shopify
Stamped
Yotpo
stockinstore
Integrations
Appbrew
Canopy
Maropost Marketing Cloud
Shopify
Stamped
Yotpo
stockinstore
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$149.00/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Cognilyze
Country
Israel
Website
cognilyze.com/about/
Vendor Details
Company Name
Maropost
Founded
2011
Country
Canada
Website
maropost.com/products/merchandising-cloud
Product Features
eCommerce Personalization
A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights
Product Features
eCommerce Personalization
A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights
Personalization
A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization