Cognilyze Description

Cognilyze was established with the belief that true personalization transcends merely accumulating data or additional insights typical of personal shoppers; it hinges on understanding the underlying motivations of consumers. While many retailers can identify what consumers purchase, Cognilyze delves deeper to comprehend the reasons behind those purchases. By integrating psychology with technology, we create a unique "psychological profile" for every shopper, significantly improving their experience across various channels throughout their shopping journey. This begins with "search pages" that inherently grasp the shopper's motivations, leading to tailored recommendations that encompass new, niche, and cross-category items. Additionally, we optimize sites with rich, personalized content while also implementing remarketing and retargeting strategies through customized emails and push notifications tailored to each shopper's psychological profile. Ultimately, our "Discovery Pages" delight shoppers by presenting them with distinctive products that resonate with their deeper desires and aspirations, ensuring a more enriching shopping experience. By focusing on the emotional aspects of shopping, we aim to foster a connection that goes beyond mere transactions.

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Company Details

Company:
Cognilyze
Headquarters:
Israel
Website:
cognilyze.com/about/

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Product Details

Platforms
Web-Based
Types of Training
Training Docs
In Person
Training Videos
Customer Support
Business Hours
Online Support

Cognilyze Features and Options

eCommerce Personalization Software

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Cognilyze User Reviews

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