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Description
ClimbinSearch is an integrated marketing performance platform that consolidates media planning, reporting, search analytics, and automated SEA SEO cannibalization testing into a single cohesive system. By linking Google Ads, Meta Ads, GA4, and Google Search Console, it ensures that media plans, dashboards, and search insights are consistently updated and aligned. Teams leverage ClimbinSearch for quicker budget planning and approvals, monitoring the difference between planned and achieved outcomes, standardizing reports across various channels, and transforming search data into actionable decisions, which encompass keyword overlap diagnostics and managed incrementality tests when both paid and organic strategies are in competition. Additionally, this platform enhances collaboration among team members by providing real-time data and insights that drive more informed marketing strategies.
Description
Nielsen Media Impact serves as an all-encompassing media planning tool aimed at assisting agencies, advertisers, and publishers in making financially savvy choices regarding audience engagement with their content and advertising efforts. This solution is structured into two main components: the insights module, which provides users with the ability to delve into detailed data concerning consumer media habits and pinpoint the most effective platforms for audience engagement, and the planning module, which facilitates the enhancement of media strategies and the development of various planning scenarios to judiciously distribute GRP flights, weights, and budgets. Among its notable features is the capacity to examine past campaign data to gain insights into how well the target audience was engaged, assess budget modifications and media distribution to enhance overall performance, scrutinize schedules while experimenting with different scenarios to elevate impression levels and optimize flighting patterns, and establish customizable KPIs that aid in crafting marketing strategies aimed at fulfilling specific objectives. Additionally, the platform encourages a data-driven approach to media planning, empowering users to make informed decisions that align with their marketing goals.
API Access
Has API
API Access
Has API
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Integrations
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Integrations
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Pricing Details
$0
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Red Cat Corporation SRL
Founded
2020
Country
Romania
Website
www.climbinsearch.com
Vendor Details
Company Name
Nielsen
Founded
1923
Country
United States
Website
www.nielsen.com/solutions/media-planning/media-impact/