Compare Clay vs. UserGems

Clay is the AI-driven data marketplace and orchestration layer that powers modern go-to-market teams. Clay enables teams to find and qualify prospects with AI agents and intent signals, enrich their CRM with best-in-class accuracy and fill rates from 150+ data providers and AI, and orchestrate GTM workflows such as ABM, outbound, and pre-call meeting notes. Over 5,000+ companies, like OpenAI, Canva, Anthropic, and Rippling, use it to power everything from recurring CRM enrichment to targeted outreach. Find accounts with a burning need for your product. Analyze your closed-won list of top customers to narrow your ICP and find lookalikes of your best fit customers from multiple sources. Use AI to build the most sophisticated scoring and qualification logic. Continuously source new qualified leads so sales and marketing teams can continue to take actions such as creating Ads or launching outbound. Enrich with accuracy no single provider can match. Trusted data improves every part of your GTM engine. Clay’s waterfall enrichment approach across 150+ data sources combines multiple providers to result in higher fill rates at lower cost. Automatically run enrichments and sync data directly to your CRM or data warehouse while avoiding duplicates. The results of waterfalling providers speak for themselves: OpenAI doubled their inbound lead enrichment coverage rates and Anthropic tripled their inbound lead match rate. Orchestrate plays that convert accounts from aware to closed. Score accounts by fit and engagement, then build ABM tiers that move prospects through your funnel. When accounts hit intent thresholds—pricing page visits, job changes, webinar attendance—alert reps instantly or trigger multi-channel campaigns at scale including outbound with Clay’s sequencer.

UserGems is the AI command center for ABM and outbound GTM teams. It captures and unifies every buyer signal, scores accounts and contacts, and deploys AI agents that write personalized outreach and build ad audiences to drive outbound and ABM programs that convert. UserGems brings contact-level intent, website visitor de-anonymization, CRM activity, and your first-party data together in a single signal orchestration layer. Its AI scoring model evaluates 600+ ICP criteria and signals on a weekly basis, surfacing the accounts and contacts with the highest likelihood to convert — with complete transparency into the reasoning behind every ranking, so reps trust the prioritization and act on it. UserGems give you the GTM Brain your team needs to run in sync. Reps don't need to learn new tools or change their workflow. Gem-E delivers signals, buyer insights, and ready-to-send outreach directly inside your CRM and sales engagement platforms. It's the only AI agent built on UserGems' proprietary signal intelligence and data — the same engine that has driven pipeline growth for 700+ companies.