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Average Ratings 0 Ratings

Total
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features
design
support

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Write a Review

Description

Clay is a go-to-market automation platform that combines business data enrichment, artificial intelligence, and workflow orchestration for sales and marketing teams. The software provides access to more than 200 data providers and enrichment tools for retrieving professional contact details, firmographic information, technographic data, and buying signals. Its waterfall enrichment functionality searches multiple providers sequentially to identify missing information and improve data coverage. Claygent uses AI-powered web research to investigate companies, identify relevant business information, and generate insights for prospecting and account qualification. The platform supports lead sourcing, account segmentation, territory planning, inbound lead routing, and automated outbound sales workflows. Users can create custom enrichment processes, apply lead scoring rules, and monitor signals such as job changes, hiring activity, and company developments. Clay integrates with CRM platforms such as Salesforce and HubSpot to synchronize enriched records and automate customer database maintenance. Its workflow tools support conditional logic, scheduled execution, webhooks, and AI agents for coordinating multistep GTM processes. Clay also provides tools for building advertising audiences, personalizing outreach, and connecting sales activities with external applications and data sources.

Description

Optik is an innovative platform that enhances human capabilities with AI, aiming to create a comprehensive go-to-market solution that merges various tools and optimizes the entire sales process within a single interface. Rather than requiring sales teams to navigate through disparate systems, Optik integrates functions like prospecting, data enrichment, research, engagement, scheduling, customer relationship management, and revenue tracking into a cohesive workflow. This allows teams to efficiently identify potential clients, enrich their contact details and account data, gather insights powered by AI, craft tailored pitches, and carry out multi-channel outreach campaigns that are highly personalized, all from within the platform itself. By aligning customer signals with actionable steps, Optik empowers teams to transition from insights to execution more rapidly, while minimizing time spent on administrative tasks and context switching. The integration of AI throughout the process enhances human decision-making without replacing it, allowing users to better understand their prospects, uncover vital competitive intelligence, and make informed decisions about the next steps. Additionally, the consistent connection between sales activities and customer interactions ensures a seamless flow of information.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adapt Yes 
Adbeat Yes 
Apollo Yes 
Bright Data Yes 
Hunter Yes 
Icypeas Yes 
La Growth Machine Yes 
Live Data Technologies Yes 
Odella Yes 
Owler Yes 
ReachInbox Yes 
Shopify Yes 
Slack Yes 
Snitcher Yes 
Swordfish Yes 
Tadata Yes 
Typeform Yes 
X (Twitter) Yes 
Za-zu Yes 
ZoomInfo Yes 

Integrations

Adapt No 
Adbeat No 
Apollo No 
Bright Data No 
Hunter No 
Icypeas No 
La Growth Machine No 
Live Data Technologies No 
Odella No 
Owler No 
ReachInbox No 
Shopify No 
Slack No 
Snitcher No 
Swordfish No 
Tadata No 
Typeform No 
X (Twitter) No 
Za-zu No 
ZoomInfo No 

Pricing Details

$185/month
Access 150+ databases of leads and company research - without subscribing to a single external plan. Just pay for what you use with Clay credits. If you already have external plans with a provider, you can still use them on Clay for free!.
Free Trial Yes 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Clay

Founded

2017

Country

United States

Website

www.clay.com

Vendor Details

Company Name

Optik

Founded

2022

Country

Ireland

Website

optikai.io

Product Features

B2B Data

B2B Contact Data Yes 
B2B Intent Data Yes 
B2B Leads Data Yes 
B2B Marketing Data Yes 
Business Ownership Data Yes 
Company Data Yes 
Employee Data Yes 
Firmographic Data Yes 
Job Posting Data Yes 
Salary Data Yes 
Technographic Data Yes 

Lead Generation

Contact Discovery Yes 
Contact Import/Export Yes 
Lead Capture No 
Lead Database Integration No 
Lead Nurturing Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management No 
Prospecting Tools Yes 
Visitor Identification Yes 

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