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features
design
support

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Description

Clay is a go-to-market automation platform that combines business data enrichment, artificial intelligence, and workflow orchestration for sales and marketing teams. The software provides access to more than 200 data providers and enrichment tools for retrieving professional contact details, firmographic information, technographic data, and buying signals. Its waterfall enrichment functionality searches multiple providers sequentially to identify missing information and improve data coverage. Claygent uses AI-powered web research to investigate companies, identify relevant business information, and generate insights for prospecting and account qualification. The platform supports lead sourcing, account segmentation, territory planning, inbound lead routing, and automated outbound sales workflows. Users can create custom enrichment processes, apply lead scoring rules, and monitor signals such as job changes, hiring activity, and company developments. Clay integrates with CRM platforms such as Salesforce and HubSpot to synchronize enriched records and automate customer database maintenance. Its workflow tools support conditional logic, scheduled execution, webhooks, and AI agents for coordinating multistep GTM processes. Clay also provides tools for building advertising audiences, personalizing outreach, and connecting sales activities with external applications and data sources.

Description

Provide representatives with a comprehensive dashboard for prioritizing accounts, conducting thorough research, and pinpointing buying committees, consolidating all the essential prospecting information into one unified interface. Equip sellers with actionable insights at both the account and prospect levels, while enabling them to set alerts for crucial purchasing moments. Gain a complete overview of each account, tracking engagement levels and interactions across your website, documentation, and product offerings. Instantly access contact information for key decision-makers, facilitating smoother prospecting and simplifying multi-threading efforts. Integrate top-tier intent data directly into your CRM, allowing sales and marketing teams to effectively utilize this information for their specific needs. Discover valuable insights into the campaigns, content, and actions that are successfully driving conversions, which will help shape your sales and marketing strategies. Enhance your account scoring system with a model that evaluates your closed-won customers, ensuring your team remains focused on the most promising accounts. Additionally, seamlessly integrate Koala with your existing technology stack through connections to popular sales engagement tools, maximizing operational efficiency. This approach ensures that your sales process is not only streamlined but also highly effective in targeting the right opportunities.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Clearbit Yes 
G2 Yes 
HubSpot CRM Yes 
Salesforce Yes 
Salesloft Yes 
Slack Yes 
Zapier Yes 
APIVoid Yes 
Aimfox Yes 
BetterContact Yes 
Crono Yes 
FullEnrich Yes 
Kitt AI Yes 
Linear Yes 
Live Data Technologies Yes 
Retool No 
Similarweb Yes 
Snowflake Yes 
Stytch No 
Za-zu Yes 

Integrations

Clearbit Yes 
G2 Yes 
HubSpot CRM Yes 
Salesforce Yes 
Salesloft Yes 
Slack Yes 
Zapier Yes 
APIVoid No 
Aimfox No 
BetterContact No 
Crono No 
FullEnrich No 
Kitt AI No 
Linear No 
Live Data Technologies No 
Retool Yes 
Similarweb No 
Snowflake No 
Stytch Yes 
Za-zu No 

Pricing Details

$185/month
Access 150+ databases of leads and company research - without subscribing to a single external plan. Just pay for what you use with Clay credits. If you already have external plans with a provider, you can still use them on Clay for free!.
Free Trial Yes 
Free Version Yes 

Pricing Details

$350 per month
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Clay

Founded

2017

Country

United States

Website

www.clay.com

Vendor Details

Company Name

Koala

Founded

2022

Country

United States

Website

getkoala.com

Product Features

B2B Data

B2B Contact Data Yes 
B2B Intent Data Yes 
B2B Leads Data Yes 
B2B Marketing Data Yes 
Business Ownership Data Yes 
Company Data Yes 
Employee Data Yes 
Firmographic Data Yes 
Job Posting Data Yes 
Salary Data Yes 
Technographic Data Yes 

Lead Generation

Contact Discovery Yes 
Contact Import/Export Yes 
Lead Capture No 
Lead Database Integration No 
Lead Nurturing Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management No 
Prospecting Tools Yes 
Visitor Identification Yes 

Product Features

Sales Enablement

Collaboration No 
Contact Management No 
Content Management No 
Document Management No 
Goals / Quota Management No 
Lead Management No 
Meeting Management No 
Performance Management No 
Presentation Management No 
Proposal Management No 
Territory Management No 
Training Management No 

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