Compare Clay vs. Instantly

Clay is the AI-driven data marketplace and orchestration layer that powers modern go-to-market teams. Clay enables teams to find and qualify prospects with AI agents and intent signals, enrich their CRM with best-in-class accuracy and fill rates from 150+ data providers and AI, and orchestrate GTM workflows such as ABM, outbound, and pre-call meeting notes. Over 5,000+ companies, like OpenAI, Canva, Anthropic, and Rippling, use it to power everything from recurring CRM enrichment to targeted outreach. Find accounts with a burning need for your product. Analyze your closed-won list of top customers to narrow your ICP and find lookalikes of your best fit customers from multiple sources. Use AI to build the most sophisticated scoring and qualification logic. Continuously source new qualified leads so sales and marketing teams can continue to take actions such as creating Ads or launching outbound. Enrich with accuracy no single provider can match. Trusted data improves every part of your GTM engine. Clay’s waterfall enrichment approach across 150+ data sources combines multiple providers to result in higher fill rates at lower cost. Automatically run enrichments and sync data directly to your CRM or data warehouse while avoiding duplicates. The results of waterfalling providers speak for themselves: OpenAI doubled their inbound lead enrichment coverage rates and Anthropic tripled their inbound lead match rate. Orchestrate plays that convert accounts from aware to closed. Score accounts by fit and engagement, then build ABM tiers that move prospects through your funnel. When accounts hit intent thresholds—pricing page visits, job changes, webinar attendance—alert reps instantly or trigger multi-channel campaigns at scale including outbound with Clay’s sequencer.

Effortlessly enhance your outreach efforts with limitless email accounts, comprehensive warmup options, and intelligent AI capabilities. Ensure your lead lists are cleaned and verified while confirming that your domains are properly configured for cold emailing; our convenient one-click bulk domain tester will identify any missing crucial records. Utilize our Campaign Builder, which incorporates variables, sequences, and intelligent scheduling to boost both your deliverability and response rates. Instead of managing distinct campaigns for each sending account, you can consolidate all your accounts into a single campaign, allowing for seamless rotation of emails across these accounts, resulting in a more organic outreach experience. With Unibox, handling a single inbox is a breeze, as it allows you to oversee dozens or even hundreds of inboxes at once, enabling you to categorize leads as positive or negative, forward emails, or respond directly, all from one user-friendly interface designed to facilitate meeting bookings and successful deal closures. This streamlined approach not only saves time but also enhances your overall productivity in managing your outreach efforts.