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Average Ratings 0 Ratings
Description
Clay is a go-to-market automation platform that combines business data enrichment, artificial intelligence, and workflow orchestration for sales and marketing teams. The software provides access to more than 200 data providers and enrichment tools for retrieving professional contact details, firmographic information, technographic data, and buying signals. Its waterfall enrichment functionality searches multiple providers sequentially to identify missing information and improve data coverage. Claygent uses AI-powered web research to investigate companies, identify relevant business information, and generate insights for prospecting and account qualification. The platform supports lead sourcing, account segmentation, territory planning, inbound lead routing, and automated outbound sales workflows. Users can create custom enrichment processes, apply lead scoring rules, and monitor signals such as job changes, hiring activity, and company developments. Clay integrates with CRM platforms such as Salesforce and HubSpot to synchronize enriched records and automate customer database maintenance. Its workflow tools support conditional logic, scheduled execution, webhooks, and AI agents for coordinating multistep GTM processes. Clay also provides tools for building advertising audiences, personalizing outreach, and connecting sales activities with external applications and data sources.
Description
GTM OS serves as an AI-driven outbound framework specifically tailored for B2B revenue teams, functioning as an AI agent integrated seamlessly with your existing outbound systems that you already invest in. This system enhances your current operations by substituting the layers involved in enrichment, signal processing, intent analysis, workflow management, and total addressable market (TAM) development, all while allowing your CRM and sequencing tools to remain unchanged. Instead of requiring your team to adapt to a new user interface, it operates as an intelligent agent powered by a four-system backend that can be configured through a single YAML file and activated at your discretion, ensuring daily output in the platforms your team already utilizes. By consolidating disparate tools into a unified operational layer, it streamlines functions across TAM, Signal, Enrichment, and Delivery, making processes more efficient. The TAM component constructs and updates the addressable account pool, broadening its scope beyond just the LinkedIn TAM, and evaluates accounts upon intake to ensure they remain current. The Signal module categorizes leads into groups like Expansion, New Sheriff, and Leaky Bucket, in addition to tailored signals that align with your ideal customer profile and are scored by their intensity. Enrichment leverages a Cascade approach with probabilistic routing through over 15 data sources, complemented by an AI fallback to enhance data accuracy and reliability. This innovative system ultimately empowers teams to operate more effectively and make data-driven decisions with confidence.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Clearbit
Yes
HubSpot CRM
Yes
Hunter
Yes
Outreach
Yes
Salesforce
Yes
Salesloft
Yes
Smartlead.ai
Yes
Zapier
Yes
ZoomInfo
Yes
Buska
Yes
Integrations
Clearbit
Yes
HubSpot CRM
Yes
Hunter
Yes
Outreach
Yes
Salesforce
Yes
Salesloft
Yes
Smartlead.ai
Yes
Zapier
Yes
ZoomInfo
Yes
Buska
No
Pricing Details
$185/month
Access 150+ databases of leads and company research - without subscribing to a single external plan. Just pay for what you use with Clay credits. If you already have external plans with a provider, you can still use them on Clay for free!.
Free Trial
Yes
Free Version
Yes
Pricing Details
$2,250 per month
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Clay
Founded
2017
Country
United States
Website
www.clay.com
Vendor Details
Company Name
GTM OS
Country
United States
Website
gtmos.run/
Product Features
B2B Data
B2B Contact Data
Yes
B2B Intent Data
Yes
B2B Leads Data
Yes
B2B Marketing Data
Yes
Business Ownership Data
Yes
Company Data
Yes
Employee Data
Yes
Firmographic Data
Yes
Job Posting Data
Yes
Salary Data
Yes
Technographic Data
Yes
Lead Generation
Contact Discovery
Yes
Contact Import/Export
Yes
Lead Capture
No
Lead Database Integration
No
Lead Nurturing
Yes
Lead Scoring
Yes
Lead Segmentation
Yes
Pipeline Management
No
Prospecting Tools
Yes
Visitor Identification
Yes