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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Create models at ten times the speed, link them directly to your data sources, and share insights through interactive dashboards with stunning visuals. Causal's formulas are designed to be straightforward—eliminating the need for complex cell references or cryptic syntax, and a single formula in Causal can replace dozens or even hundreds of traditional spreadsheet formulas. With the built-in scenario feature, you can effortlessly establish and analyze various what-if scenarios, utilizing ranges like "5 to 10" to grasp the complete spectrum of potential outcomes for your model. Startups leverage Causal for critical tasks such as calculating runway, monitoring key performance indicators, planning staff compensation, and crafting financial models that are ready for investors. Create eye-catching charts and tables without the hassle of lengthy customization processes. Additionally, you can seamlessly toggle between different time scales and summary formats to suit your analysis needs. Unleash the power of your data and transform the way you visualize your business metrics.

Description

Many attribution tools can indicate which advertisements a customer interacted with prior to making a purchase, which demonstrates correlation. In contrast, Causality Engine reveals the potential impact on your revenue had those advertisements not been run, thus establishing causation. Utilizing causal inference—similar to the statistical techniques employed in clinical drug trials—we assess the actual incremental revenue generated by each marketing channel. This approach ensures that the results are unaltered, unassisted, and genuinely caused by the marketing efforts. The calculations are straightforward: for instance, if Meta shows a 4.2x ROAS, but your overall revenue remains unchanged after reducing your spend by 30%, it indicates that those conversions would have occurred regardless. Causality Engine precisely measures the extent of this effect. By linking your GA4 and Shopify data, you can receive your initial causal analysis in less than five minutes. There's no need for tracking pixels, cookies, or intricate integrations—simply upload your data to discover which channels are truly driving growth versus those that merely claim credit for pre-existing growth. The service offers a one-time analysis for $99, while continuous insights are available for $299 per month. This allows businesses to maintain an ongoing understanding of their marketing effectiveness and revenue generation.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

Google Analytics Yes 
Shopify Yes 
Acoustic Campaign Yes 
AppNeta Yes 
ArcGIS Yes 
Buffer Yes 
Freshsales Yes 
IBM Watson Yes 
Instapage Yes 
Jenkins Yes 
Kit Yes 
Looker Yes 
Mav Yes 
Microsoft Dynamics 365 Yes 
Microsoft SharePoint Yes 
Personio Yes 
Sage Intacct Yes 
SmartrMail Yes 
UserVoice Yes 
dotdigital Engagement Cloud Yes 

Integrations

Google Analytics Yes 
Shopify Yes 
Acoustic Campaign No 
AppNeta No 
ArcGIS No 
Buffer No 
Freshsales No 
IBM Watson No 
Instapage No 
Jenkins No 
Kit No 
Looker No 
Mav No 
Microsoft Dynamics 365 No 
Microsoft SharePoint No 
Personio No 
Sage Intacct No 
SmartrMail No 
UserVoice No 
dotdigital Engagement Cloud No 

Pricing Details

$50 per user per month
Free Trial Yes 
Free Version Yes 

Pricing Details

$99/month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Causal

Founded

2019

Country

United Kingdom

Website

www.causal.app/

Vendor Details

Company Name

Causality Engine

Founded

2023

Country

Netherlands

Website

causalityengine.ai

Product Features

Spreadsheet

Analytics No 
Audit Trail No 
Calculators No 
Charting No 
Multi-User Collaboration No 
Templates No 

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

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