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features
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support

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Description

By leveraging real-time insights and swift adaptability, we offer tailored marketing solutions for consumer packaged goods (CPG) that unravel shopper behavior and enhance consumer connections, all on an unmatched scale. It is essential to pinpoint your target audience and the optimal channels for conveying your message effectively. Understanding your audience is crucial before crafting your communication strategy. Utilize our bespoke or syndicated segments to better engage with your shoppers. Gain valuable insights through thorough analysis of shopper data to deepen your understanding of different demographics. This is where our team of data experts shines. Our analytical tools deliver remarkably accurate insights derived from extensive consumer data, ensuring that your messages are highly personalized. Create customized communications that convert casual shoppers into loyal buyers and enthusiastic brand advocates. Whether your goal is to enter a new market or strengthen loyalty among existing customers, we are committed to helping you deliver relevant and compelling messages that resonate deeply. In the ever-evolving landscape of consumer preferences, adaptability in your marketing strategy is key to sustained success.

Description

Built for showrooms where every shopper is worth a four-figure sale, Trakwell pairs AI-vision foot traffic counting with a CRM designed for furniture, mattress, appliance, jewelry and auto retailers. A traffic count alone doesn't tell you why sales were missed. Trakwell shows who walked in, which associate helped them, whether they bought, and what happened next. Managers get an accurate close rate, see which marketing drives real buyers, and have a follow-up list for everyone who left empty-handed. What's included: - Camera-based counting that filters out employees and treats a couple shopping together as a single opportunity - A visual up system (Photo Upboard) that rotates each new shopper to the next available associate - Automatic be-back records for shoppers who don't buy, ready for follow-up - Conversion rate, average sale and revenue per opportunity for every location and every salesperson, using your POS data - Goal tracking and coaching insights for the sales team - Connections to STORIS, Profitsystems, Furniture Wizard and Podium - Quarterly industry benchmarks drawn from more than 1,000 retailers Formerly DoorCounts, Trakwell has served over 2,000 businesses since 2014. Plans start at $150 per location each month.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

No images available

Screenshots View All

Integrations

AdQuick Yes 
Cadent Yes 
Databricks Yes 
FROG No 
Furniture Wizard No 
HubSpot CRM No 
Lightspeed Retail No 
LiveRamp Yes 
Podium DAW No 
RICS Software No 
STORIS No 
Salesforce No 
ServiceTitan No 
The Trade Desk Yes 
alwaysAI No 

Integrations

AdQuick No 
Cadent No 
Databricks No 
FROG Yes 
Furniture Wizard Yes 
HubSpot CRM Yes 
Lightspeed Retail Yes 
LiveRamp No 
Podium DAW Yes 
RICS Software Yes 
STORIS Yes 
Salesforce Yes 
ServiceTitan Yes 
The Trade Desk No 
alwaysAI Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$150/month/location
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App No 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Catalina

Founded

1983

Country

United States

Website

www.catalina.com

Vendor Details

Company Name

Trakwell.ai

Country

United States

Website

trakwell.ai/

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

CPG

Customer Management No 
Electronic Data Interchange No 
Financial Accounting No 
Forecast / Demand Planning No 
Inventory Management No 
Lot Tracking No 
Pricing Management No 
Shopper Marketing No 
Trade Promotion No 

Product Features

Computer Vision

Blob Detection & Analysis No 
Building Tools No 
Image Processing Yes 
Multiple Image Type Support No 
Reporting / Analytics Integration Yes 
Smart Camera Integration Yes 

People Counting

API Yes 
Anonymous Counting No 
Benchmarking Yes 
Car Counting Yes 
Conversion Tracking Yes 
Data Export Yes 
Events Statistics No 
Heatmaps No 
Mood/Age/Gender Recognition No 
Motion Detection Yes 
Reporting / Analytics Yes 
Retail Counting Yes 
Staff Exclusion Yes 
WiFi Tracking No 
Zone / Area Monitoring Yes 

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