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Description

A self-service advertising platform that enhances efficiency and simplifies the campaign management process. It features a cohesive interface that consolidates reports from search, social media, and display campaigns into a single dashboard. Users can launch campaigns across multiple demand-side platforms at once, significantly reducing time and effort. Empower yourself with an intuitive drag-and-drop interface for ad creation, allowing for greater control over your ads. With just one click, generate Google UTMs that can be applied to all ad placements seamlessly. The platform also incorporates vendor cost details, enabling comprehensive reports that showcase expenditures, CPM, CPC, and CPA metrics for every vendor involved. Build actionable first-party data using a single tag, which helps in creating custom audiences for targeted advertising. Safeguard your campaigns with an integrated brand safety and verification solution that protects against fraudulent impressions and clicks. Easily create conversion pixels directly from the dashboard for straightforward site-side implementation. Need to make changes regarding creative assets, new publishers, or adjustments in booked impressions? Utilize the Bulk Placement Editor to implement extensive campaign modifications efficiently, ensuring your advertising efforts are always optimized. This all-in-one solution equips you with the tools necessary to manage and enhance your advertising initiatives effectively.

Description

Traffic Roots offers a programmatic advertising platform tailored for agencies, media buyers, and brands, emphasizing that not all such platforms are the same. With the Traffic Roots DSP, you can effectively reach your target audience with great accuracy, while also updating campaigns and monitoring reports in real time. Experience an instant boost in website traffic and user engagement, as our advanced ad targeting data connects you with consumers seamlessly. Ensure your brand remains visible in the digital space, featuring advertisements on popular apps and lifestyle publications. If you seek coverage in mainstream media, we cater to a wide range of interests, from general news to niche topics like CBD, cannabis, politics, and even adorable puppies. As a rapidly evolving and forward-thinking advertising technology firm, Traffic Roots is dedicated to enhancing revenue for the digital ecosystem, particularly within the cannabis sector. Our commitment to building, transforming, and improving technology at an impressive scale sets us apart as leaders in innovation. By continuously adapting and expanding our offerings, we strive to meet the diverse needs of our clients and the ever-changing market landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

DV Publisher Suite Yes 
Facebook Ads Yes 
Google Ads Yes 
Instagram Yes 
Meta Ads Yes 
PubMatic Yes 
SpotX Yes 
The Trade Desk Yes 
X (Twitter) Yes 
YouTube Yes 
comScore Yes 

Integrations

DV Publisher Suite No 
Facebook Ads No 
Google Ads No 
Instagram No 
Meta Ads No 
PubMatic No 
SpotX No 
The Trade Desk No 
X (Twitter) No 
YouTube No 
comScore No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Eyereturn Marketing

Founded

2000

Country

Canada

Website

eyereturnmarketing.com/ad-server/campaign-manager-plus/

Vendor Details

Company Name

Traffic Roots

Founded

2016

Country

United States

Website

trafficroots.com/advertising/

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