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Description

Calven is a cutting-edge AI marketing platform designed to empower teams with nine independent agents focused on Research and Intelligence, Target Audience, and Positioning and Messaging. Instead of functioning as isolated tools, these agents collaborate through a unified database known as the Universe, where critical elements such as market signals, customer feedback, competitor insights, win/loss data, ideal customer profiles, personas, positioning, battle cards, and messaging are seamlessly integrated and consistently updated. Four dedicated research agents monitor competitors, markets, customers, and deals in real time; the ICP and Persona agents utilize these insights to create a validated understanding of the target audience; while the Positioning, Messaging, and Product Intelligence agents refine this context into compelling and distinct language. Additionally, Calven interfaces with various platforms such as sales calls, CRM systems, Slack conversations, documents, and more, efficiently processing information that teams typically lack the time to analyze, ensuring that all marketing materials are current and relevant. This holistic approach not only streamlines the marketing process but also enhances strategic decision-making across the organization.

Description

Layers is an innovative marketing platform that is code-aware and agentic, specifically created to assist software development teams in the automatic generation and implementation of growth strategies tailored to their product, audience, and current trends. By linking directly with an application, it analyzes contextual data and generates customized marketing materials aimed at enhancing user acquisition on a large scale. The platform's Content Generation layer conducts automated research on trends to pinpoint viral opportunities and produces highly relevant content that reflects the app’s positioning and resonates with the target audience. It offers a variety of outputs, including personalized brand personas, influencer-style storytelling, podcast snippets, visually appealing content without faces, and product demonstration videos, all achieved with minimal manual intervention. Users benefit from a streamlined workflow that allows them to connect their application, devise a strategy, launch campaigns, and automate sustained growth initiatives, all within a unified platform. Ultimately, Layers empowers teams to efficiently harness marketing potential and adapt to evolving market demands.