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Description
Calton Datx is dedicated to transforming audience measurement through advanced, cloud-based analytics solutions. Our mission is to equip media owners, marketers, and advertisers with current, data-informed insights that enhance campaign effectiveness, amplify viewer interaction, and increase return on investment.
Utilizing cutting-edge tools and a metrics system powered by artificial intelligence, we bridge the gap between the accuracy of digital analytics and conventional advertising methods. Calton Datx provides a comprehensive analytics suite designed for the evolving landscape of media performance, whether you are assessing vehicle impressions or foot traffic in urban areas.
By offering real-time data, personalized dashboards, and geographic intelligence, we convert raw movement data into strategic actions. Brands are now empowered to assess their impact, refine their placement strategies, and confidently demonstrate ROI, all while adapting to the ever-changing consumer landscape.
At Calton Datx, we don’t merely track audience movement; we interpret it into media strategies that drive tangible results and foster lasting connections. Our innovative approach ensures that clients remain at the forefront of audience engagement in an increasingly competitive market.
Description
Optable provides a comprehensive data clean room platform designed for seamless activation. This innovative technology empowers both publishers and advertisers to securely strategize, implement, and evaluate their advertising efforts. Representing a new era of data collaboration that prioritizes privacy, Optable enables clients to engage with both their own customers and partners, including those who may not use the platform. Utilizing the platform's Flash Nodes, users can invite external participants into a protected setting. Additionally, Optable features a decentralized identity infrastructure that facilitates the construction of private identity graphs. This setup allows for the creation of purpose-specific, permission-based data clean rooms that significantly reduce data transfer. Ensuring compatibility with data warehouses and other clean rooms is vital to its functionality. Furthermore, by leveraging open-source software, third-party platforms can effectively match their data with Optable's clients and implement secure clean room capabilities tailored to their needs, thereby enhancing the overall efficacy of data collaboration. This multi-faceted approach positions Optable as a leader in the evolving landscape of data privacy and collaboration.
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Integrations
Databricks
Google Ad Manager
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Calton Datx
Founded
2022
Country
Philippines
Website
caltondatx.com
Vendor Details
Company Name
Optable
Country
Canada
Website
www.optable.co
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics