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Description
Caliber is a real-time intelligence platfomr that tracks and analyzes stakeholder perceptions across all groups that influence business performance. The platform delivers daily data on trust, reputation, and brand health, supported by AI-driven interpretation and contextual signals. Organizations use Caliber to assess the impact of communications and campaigns, identify emerging risks, benchmark performance, and guide strategy with reliable, continuously updated insight.
Description
Ipsos collaborates with top brands and creative agencies throughout the entire creative development process to create, assess, and refine effective campaigns that strengthen brand presence. Creative|Spark serves as a Creative Assessment tool that accelerates the creative journey by enabling advertisers and agencies to swiftly understand, assess, and enhance their creative work to drive brand growth. This innovative solution is now accessible in countries such as Argentina, Australia, Brazil, Canada, Denmark, France, Germany, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, the United Kingdom, and the United States, with plans to expand to additional markets soon. Creative|Spark evaluates the effectiveness of your creative content in capturing and maintaining Branded Attention, while also measuring its impact on both immediate and long-term brand outcomes through a distinctive blend of cognitive responses, lingering feelings, and real-time emotional reactions, all supported by metrics validated by sales data. Furthermore, actionable insights can be provided in as little as 24 hours, allowing for rapid decision-making. This expedient reporting ensures that brands can swiftly adapt their strategies based on the latest creative performance evaluations.
API Access
Has API
API Access
Has API
Integrations
RepVault
Pricing Details
10,000 € annually
Free Trial
Free Version
Pricing Details
$5,900
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Caliber
Founded
2018
Country
Denmark
Website
www.groupcaliber.com
Vendor Details
Company Name
Ipsos
Founded
1975
Country
France
Website
www.ipsos.digital/creative-spark
Product Features
Reputation Management
Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label
Product Features
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management