Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
The Cadent Advanced TV Platform is specifically designed to meet the needs of the rapidly changing television landscape. It supports every aspect of your workflow, from identifying target audiences and sourcing inventory to analyzing campaign results and preparing for future initiatives, ensuring you can effectively utilize your media investments. Gain insights into your audience and engage them across various viewing platforms. Enhance your campaign performance in real time, increase your reach, and eliminate audience duplication through advanced machine learning techniques. Link your reporting to key performance indicators and business outcomes for a more comprehensive view of success. The platform simplifies the selling process and facilitates the execution of data-driven campaigns across all your media assets. Fully compliant with privacy standards and operating without cookies, the Cadent Viewer Graph accurately identifies TV audiences and connects them with their corresponding data and devices, enabling you to establish essential cross-screen relationships for your brand. Cadent is equipped to tackle the complexities of TV advertising, providing the technology and expertise necessary to boost awareness, drive traffic, and increase sales effectively, even in today’s challenging environment. By leveraging these cutting-edge tools, you can stay ahead in the competitive landscape of advertising.
Description
XGraph represents Infillion’s pre-established identity graph that spans multiple devices, designed to maximize reach and enhance addressability for the modern, connected consumer. By integrating accurate location data signals alongside distinct connected device identifiers, XGraph facilitates comprehensive audience segmentation and precise attribution. Drawing from Gimbal’s exclusive location panel and TrueX’s access to distinctive CTV audiences, XGraph boasts over 30% more CTV IDs compared to a typical digital graph, positioning it as one of the largest and most comprehensive cross-device graphs available on the open internet. This powerful tool links mobile, tablet, desktop, laptop, and connected TV devices to both individuals and households, all while adhering to a privacy-centric approach. Key features include universal frequency capping at the user level, audience extension, and lookalike modeling informed by user consumption patterns, along with sophisticated retargeting capabilities that span across devices. Additionally, XGraph's innovative framework allows advertisers to effectively tailor their campaigns to reach diverse segments of their audience, ensuring that marketing efforts are both impactful and respectful of user privacy.
API Access
Has API
No
API Access
Has API
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Cadent
Founded
2005
Country
United States
Website
cadent.tv/platform/
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/data/xgraph/
Product Features
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No