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Average Ratings 939 Ratings

Total
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Average Ratings 4 Ratings

Total
ease
features
design
support

Description

CTM is a cloud-based conversation analytics and lead management platform designed to connect marketing attribution with customer communications and sales outcomes. Formerly known as CallTrackingMetrics, the software provides call tracking, conversation intelligence, lead routing, and contact center functionality. Its call tracking technology uses dynamic number insertion to attribute incoming calls to specific advertising campaigns, keywords, websites, and marketing channels. The platform also tracks SMS conversations, website form submissions, and online chats to provide a consolidated view of customer engagement. AI-powered analytics automatically transcribe, summarize, score, and analyze conversations to identify customer sentiment, purchasing intent, and potential sales opportunities. CTM includes AI voice agents that can answer inbound calls, qualify prospects, schedule appointments, and route inquiries to appropriate team members. Workflow automation tools support lead distribution, customer follow-ups, notifications, and CRM updates based on configurable business rules. Its reporting capabilities include real-time dashboards, advertising ROI analysis, agent performance monitoring, and campaign attribution reports. CTM integrates with marketing, analytics, and CRM platforms through native integrations, APIs, webhooks, and customizable automation tools.

Description

CallRail provides complete visibility to marketers who rely on quality leads to measure their success. CallRail is committed to helping customers see the results of their digital marketing efforts. We see the potential in connecting data from chat, forms, and calls. This helps our customers achieve better outcomes.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage Yes 
AgencyPlatform Yes 
Axis LMS Yes 
Facebook Yes 
HubSpot CRM Yes 
Kissmetrics Yes 
Marin Software Yes 
Mixpanel Yes 
Nekton.ai Yes 
Ours Privacy Yes 
Rank Ranger Yes 
Salesforce Yes 
Slack Yes 
Stackreaction Yes 
Sunwave Yes 
Switchbird Yes 
VWO Testing Yes 
Wix Yes 
WordPress Yes 
Zapier Yes 

Integrations

Adobe Marketo Engage Yes 
AgencyPlatform Yes 
Axis LMS Yes 
Facebook Yes 
HubSpot CRM Yes 
Kissmetrics Yes 
Marin Software Yes 
Mixpanel Yes 
Nekton.ai Yes 
Ours Privacy Yes 
Rank Ranger Yes 
Salesforce Yes 
Slack Yes 
Stackreaction Yes 
Sunwave Yes 
Switchbird Yes 
VWO Testing Yes 
Wix Yes 
WordPress Yes 
Zapier Yes 

Pricing Details

$79 per month
All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses.
Discounts up to 20% off for annual agreements.
Free Trial Yes 
Free Version No 

Pricing Details

$45.00/month
Call Tracking - $45/ mo.
Marketing Analytics - $95/mo.
Conversation Analytics - $95/mo.
Analytics Suite - $145/mo.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

CallTrackingMetrics

Founded

2012

Country

United States

Website

www.ctm.com

Vendor Details

Company Name

CallRail

Founded

2011

Country

United States

Website

www.callrail.com

Product Features

Call Center

Blended Call Center Yes 
Call Logging Yes 
Call Recording Yes 
Call Scripting Yes 
Campaign Management Yes 
Database No 
Escalation Management Yes 
IVR / Voice Recognition Yes 
Inbound Call Center Yes 
Manual Dialer Yes 
Outbound Call Center Yes 
Predictive Dialer No 
Progressive Dialer No 
Queue Management Yes 
Real-time Chat Yes 
Reporting/Analytics Yes 

Call Recording

Archiving Yes 
Call Sharing Yes 
Distributed Call Recording No 
Event Triggered Recording Yes 
File Transfer No 
Instant Retrieval No 
On-Demand Recording No 
Recording Bookmarking No 
Scheduled Recording No 
Screen Activity Recording No 
Video Call Recording No 

Call Tracking

CRM Yes 
Call Log Yes 
Call Recording Yes 
Call Routing Yes 
Caller Identification Yes 
Campaign Management Yes 
Conversion Tracking Yes 
IVR / Voice Recognition Yes 
Keyword Tracking Yes 

Conversation Intelligence

AI Insights Yes 
Account Health Alerts No 
Call Analytics Yes 
Call Recording Yes 
Call Recording Cloud Storage Yes 
Call Snippets Yes 
Call Transcription Yes 
Call/Meeting Sharing No 
Sales Coaching Yes 
Topic Tags No 
Topic-Based Analytics No 
Video Conferencing Analytics No 
Win/Loss Analysis No 

IVR

Call Center Yes 
Call Logging Yes 
Call Recording Yes 
Call Routing Yes 
Multiple Scripts Yes 
Phone Key Input Yes 
Survey Management No 
Text to Speech Yes 
Voice Customization Yes 
Voice Mail Yes 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping No 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking Yes 

Softphone

Audio / Video Conferencing Yes 
Call Logging Yes 
Call Recording Yes 
Call Transfer Yes 
Caller Identification Yes 
Chat / Messaging Yes 
Contact Management Yes 
Fax Management Yes 

Speech Analytics

Automatic Transcription Yes 
Call Center Management No 
Call Recording Yes 
Customer Experience Management No 
Data Security No 
Natural Language Processing Yes 
Predictive Analytics No 
Self-Service Search No 
Sentiment Analysis Yes 
Surveys & Feedback No 

Product Features

Call Accounting

By-Extension Reporting Yes 
Call Duration Yes 
Call Monitoring No 
Call Volume Yes 
Caller Identification No 
Inbound Reporting Yes 
Outbound Reporting Yes 
Unattended Call Management No 
Who Answered Log No 

Call Recording

Archiving Yes 
Call Sharing Yes 
Distributed Call Recording Yes 
Event Triggered Recording No 
File Transfer No 
Instant Retrieval Yes 
On-Demand Recording No 
Recording Bookmarking No 
Scheduled Recording No 
Screen Activity Recording No 
Video Call Recording No 

Call Tracking

CRM No 
Call Log No 
Call Recording Yes 
Call Routing Yes 
Caller Identification Yes 
Campaign Management Yes 
Conversion Tracking Yes 
IVR / Voice Recognition Yes 
Keyword Tracking Yes 

Conversation Intelligence

AI Insights No 
Account Health Alerts No 
Call Analytics No 
Call Recording No 
Call Recording Cloud Storage No 
Call Snippets No 
Call Transcription No 
Call/Meeting Sharing No 
Sales Coaching No 
Topic Tags No 
Topic-Based Analytics No 
Video Conferencing Analytics No 
Win/Loss Analysis No 

Lead Management

Activity Tracking Yes 
Campaign Management Yes 
Lead Capture Yes 
Lead Distribution No 
Lead Nurturing No 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management No 
Prospecting Tools No 
Source Tracking Yes 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Online Form Builders

Artificial Intelligence No 
Assign Roles / Permissions No 
Collaboration Tools No 
Conversational Forms No 
Data Tables No 
Drag & Drop / No Code No 
Export to PDF No 
HIPAA Compliant No 
Import Existing Forms No 
Mobile Forms No 
Offline Forms No 
Pre-made Templates No 
Quizzes / Questionnaires No 
Reporting / Data Visualization No 
Signup Forms No 
Surveys No 

Revenue Intelligence

Actionable Insights Yes 
Alerts / Notifications Yes 
CRM Interactions No 
Call Scoring Yes 
Conversation Intelligence Yes 
Dashboard Yes 
Email/Message Interactions No 
Market Intelligence No 
Phone Call Interactions Yes 
Pipeline Visibility No 
Sales Coaching No 
Video Call Interactions No 

Alternatives

Alternatives

CTM Reviews

CTM

CallTrackingMetrics
JustCall Reviews

JustCall

JustCall.io