Compare CDK Global vs. Prodigy

CDK provides a unified, SOC 2-compliant dealership software solutions designed to simplify dealership operations, improve profitability and create a better customer experience across every department. Instead of relying on disconnected tools for Sales, Service, Inventory and Accounting, CDK brings everything together in one place through the CDK Dealership Xperience Platform. CDK offers six connected suites inside the Dealership Xperience Platform, each one solving for a specific area of dealership operations: • Foundations Suite: Ideal for enterprise and multistore dealers, this suite delivers advanced Accounting, DMS functionality, centralized management and CDK SimplePay for smooth deal workflows. • Fundamentals Suite: Created for independent dealerships and smaller franchise operations, the Fundamentals Suite offers streamlined core tools with the same data connectivity as the Foundations Suite. • Vehicle Inventory Suite: Uses AI and real-time market insights to help dealers source, price and manage inventory more effectively and profitably. • Modern Retail Suite: Combines CRM, Digital Retailing and F&I workflows so customers can start buying online and complete the process in the dealership without rework. • Fixed Operations Suite: Supports Service and Parts departments with communication tools like video and texting, accurate estimates and to-the-penny Service pricing. • Intelligence Suite: Brings advanced analytics, forecasting and performance visibility across departments so decision-making is faster and more data-driven. Dealers choose CDK for its ability to connect once-separate systems, support day-to-day operations, and provide measurable improvements in efficiency, profitability and customer satisfaction.

Elevate your sales strategy by streamlining the sales process and enhancing customer satisfaction while achieving improved profit margins through a comprehensive digital sales platform. Turn your current website into a dynamic e-commerce hub that effortlessly converts visitors into customers around the clock. Our iPad-based digital sales platform ensures a fluid transition from online browsing to in-store purchasing. With advanced reporting and management features, you can monitor success at each stage of the process. Prodigy seamlessly integrates with your current software and sales workflow, allowing your team to adopt digital retail solutions without the need for extensive retraining or incurring software switch costs. Thanks to our smooth integrations, dealers experience an average of over 30 vehicle sales within their first week of using Prodigy. This platform enables you to provide a contemporary and efficient experience to every customer, regardless of whether they engage from home, on their mobile devices, or directly in your showroom. With Prodigy, every step of the deal progress is synchronized automatically, ensuring a consistent and cohesive experience for all customers. This innovative approach not only enhances efficiency but also fosters stronger customer relationships.