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features
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Description

Monitor Expenditures, Educate Buyers, Expand Your Team, and Maintain Complete Oversight. Each media buyer stands to gain an average of four hours daily by managing and refining their campaigns more efficiently. Understand who is allocating funds, the specific platforms where the money is going, the timing of these expenditures, and the target demographics being focused on. Effortlessly train novice media buyers or bring seasoned professionals on board with reduced risk. Within the BuyerTool interface, you can pause and initiate ads, as well as adjust budgets up or down seamlessly. Get a comprehensive view of total spending across your organization. If you manage multiple ad accounts for a single client, BuyerTool will consolidate all relevant data under that client. Transform your media buying team into a formidable competitive force for each buyer by aggregating all clients and ad accounts under their purview. Utilize the trend comparison tool to evaluate customized time periods, aiding in decision-making while optimizing performance. You no longer have to rely on the Facebook UI for making necessary ad adjustments, as everything can be done efficiently from one central platform. This streamlining enhances productivity and fosters a more strategic approach to media buying.

Description

Engage customers in their preferred environments while bringing together various stakeholders throughout the media lifecycle via a cohesive platform that supports essential solutions for Media Intelligence, Media Management, and Media Finance. The Mediaocean platform is deeply integrated within the media ecosystem through APIs and bi-directional connections, all supported by a comprehensive omnichannel data warehouse, ensuring unparalleled visibility, control, and efficiency for advertising across multiple channels. Vital data is made accessible precisely when and where it is most crucial. Utilize a robust framework of normalized data that can be strategically applied throughout the campaign lifecycle, enhancing decision-making capabilities. Experience a seamless end-to-end workflow for large-scale omnichannel purchasing, regardless of whether it involves digital or traditional media, direct buys or programmatic approaches, and spanning both open and closed ecosystems. Employ a standardized workflow to manage all aspects of campaigns effectively, along with tailored media accounting solutions that optimize global expenditures and enhance operational efficiency. With the platform’s capabilities, stakeholders can make informed choices that drive success in their advertising efforts.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Facebook
Facebook Ads
Meta Ads
Amazon Ads
Google Analytics
Google Marketing Platform
Innovid
Instagram
JamLoop
LinkedIn
MSIGHTS
Pinterest
Sizmek Ad Suite
Snapchat
X (Twitter)
X Ads (Twitter Ads)
YouTube

Integrations

Facebook
Facebook Ads
Meta Ads
Amazon Ads
Google Analytics
Google Marketing Platform
Innovid
Instagram
JamLoop
LinkedIn
MSIGHTS
Pinterest
Sizmek Ad Suite
Snapchat
X (Twitter)
X Ads (Twitter Ads)
YouTube

Pricing Details

$350 per month
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

BuyerTool

Country

United States

Website

buyertool.io/features/

Vendor Details

Company Name

Mediaocean

Founded

2012

Country

United States

Website

www.mediaocean.com/ca/products/lumina

Product Features

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Product Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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