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Average Ratings 0 Ratings
Description
BritePool offers advertisers targeted identity solutions that are precise and frequency-controlled, eliminating the need for third-party cookies. This service specializes in identity resolution and verification for both advertisers and publishers alike. In addition to precise targeting, BritePool ensures accurate attribution for every ad delivered, enhancing the overall effectiveness of advertising campaigns. By combining accurate identity targeting with reliable measurement for each ad impression, BritePool supports a seamless advertising experience. Their seasoned team has cultivated extensive technologies and partnerships throughout the programmatic landscape, driving increased value for both advertisers and web publishers. As cookies become obsolete, BritePool empowers marketers with ongoing identity management that spans the entire customer journey. Furthermore, BritePool also helps web publishers unlock new sources of high-CPM ad revenue through its persistent identity management capabilities. This innovative approach not only enhances the effectiveness of ad campaigns but also fosters stronger connections between brands and consumers.
Description
Matchbook serves as an innovative identity enhancement platform designed for advertisers and marketers, enabling them to correlate first-party data with fresh digital signals to improve their reach across multiple devices, optimize retargeting efforts, and enhance the accuracy of online-offline attribution. By leveraging vast amounts of aggregated, consented data derived from locations, IP addresses, and Mobile Advertising IDs (MAIDs), it creates precise identifier databases that facilitate the connection of physical locations with IPs and MAIDs, while also integrating additional spatial indices such as postal codes or geohashes. This powerful tool supports a variety of applications, including targeted advertising on connected TV (CTV/OTT), effective cross-software targeting and retargeting, account-based marketing strategies, evaluating campaign performance, enhancing identity graphs, and broadening audience reach beyond the confines of first-party data. Furthermore, Matchbook offers customizable matching parameters and historical context options, empowering clients to refine and personalize their results according to specific strategies and goals. As a result, advertisers can achieve a more cohesive and effective marketing approach across different channels.
API Access
Has API
API Access
Has API
Integrations
Facebook
Google Cloud Platform
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
BritePool
Founded
2019
Country
United States
Website
www.britepool.com
Vendor Details
Company Name
Matchbook
Founded
2018
Country
United States
Website
www.matchbookdata.com