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Description

Utilize your customer data to foster deeper connections with your audience. While you possess an abundance of customer information, are you harnessing it effectively? Swiftly transform your insights into actionable strategies that encourage repeat business and increased spending from your clientele. What if you had the capability to anticipate each customer's next purchase? Envision the remarkable personalization that could be achieved through this insight. Our innovative predictive models are at the forefront of this transformation, positioning data science as a pivotal element in modern marketing. We advocate for making predictive personalization accessible to all brands, including emerging startups. Our mission is to democratize data science, empowering you to provide AI-driven personalized experiences that not only enhance customer satisfaction but also consistently boost revenue. We emphasize that only customerID and transaction data are necessary, eliminating the need for personally identifiable information. With flexible data processing options available, you can choose between secure uploads or direct integration, allowing you to begin this journey in weeks rather than months. Designed by experts in digital marketing for their peers, our solutions ensure that every brand can thrive in a competitive landscape.

Description

HCL Unica+ helps enterprise marketing teams turn customer signals into the next best experience, decided by AI they govern and delivered across every channel. Where most platforms are SaaS-only, Unica+ runs on-premises, in private cloud, hybrid or SaaS, so organizations under residency or sovereignty rules keep data in their own environment and personalize from the complete data set. A canonical data model and identity resolution unify customer, engagement, transactional and journey data, while real-time and batch processing share one platform. MaxAI, the agentic AI layer in production, uses nine specialist agents and an orchestrator to turn briefs into campaigns validated against compliance and offer rules, with early adopters reporting up to 80% less creation time and up to 90% shorter cycles. Embedded decisioning picks the right audience, offer, channel and moment across digital, conversational and physical channels, with auditable governance. For B2C and B2B enterprises, not small teams.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acquigo No 
Advantage No 
Munvo AI No 

Integrations

Acquigo Yes 
Advantage Yes 
Munvo AI Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Brightloom

Founded

2014

Country

United States

Website

www.brightloom.com

Vendor Details

Company Name

HCLSoftware

Founded

2019

Country

India

Website

www.hcl-software.com/unica

Product Features

Customer Loyalty

CRM No 
Corporate Memberships No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Email Marketing

A/B Testing No 
Artificial Intelligence No 
Auto-Responders No 
CAN SPAM Compliance No 
Customer Surveys No 
Drip Campaigns No 
Dynamic Content No 
Event Triggered Email No 
Image Library No 
Landing Pages/Web Forms No 
Mailing List Management No 
Mobile Optimized Emails No 
Reporting/Analytics No 
Subscriber Management No 
Template Management No 
WYSIWYG Email Editor No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Alternatives

Alternatives

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