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Average Ratings 0 Ratings

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ease
features
design
support

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Description

BrightInfo employs its innovative self-learning JARGON™ algorithm to thoroughly analyze your website pages and assimilate your content offerings. As visitors enter your site, JARGON™ monitors their individual behaviors, juxtaposes these actions against collective trends, and delivers the most pertinent content from your extensive library in real-time, all through an automated process. While many marketers celebrate modest increases in conversion rates, such as a rise from 5% to 6%, BrightInfo adopts a more critical perspective. The stark reality is that over 95% of website visitors—who could potentially become customers—exit without any interaction, often due to a perceived lack of relevance. This phenomenon is perplexing, given that these visitors sought out the website for a specific purpose. They arrive from diverse channels and industries, each carrying unique needs and situated at different points in their purchasing journey. Furthermore, every individual exhibits distinct behavioral patterns based on their personality and attention span, making it difficult to believe that a single website can cater to such varied demands effectively. The need for personalized content delivery has never been more evident.

Description

If-So is a straightforward plugin for WordPress that enables you to modify or insert content on your site tailored to the profiles or actions of your visitors. This tool enhances visitor engagement, boosts conversions, and encourages purchases. You can adjust content based on the geographical location of the visitor, such as their country, city, state, or even continent. Additionally, it allows you to program content updates for specific date ranges and customize displays according to the day and time of the week. You can also captivate your audience by delivering messages in their native language and presenting distinct content to those arriving via a particular link. The plugin offers the capability to tailor messages for visitors referred from specific domains or websites, and it can deliver different content depending on the device being used, whether it’s a desktop, tablet, or mobile. Furthermore, you can modify calls to action based on how many times a user has visited your site, show varied content depending on the visitor's time zone, and personalize experiences for those who have accessed certain pages on your site. Lastly, you can enhance your content effectiveness through split testing, allowing you to experiment with two to four different variations to determine which performs best. This versatility makes If-So an invaluable tool for maximizing your website's potential.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

WordPress
Adobe Marketo Engage
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Mailchimp
Salesforce Marketing Cloud Account Engagement

Integrations

WordPress
Adobe Marketo Engage
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Mailchimp
Salesforce Marketing Cloud Account Engagement

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$139 per year
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

BrightInfo

Founded

2010

Country

Israel

Website

www.brightinfo.com

Vendor Details

Company Name

If-So Dynamic Content

Website

www.if-so.com

Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Content Management

Audio Content
Customizable Templates
Document Indexing
E-forms
Full Text Search
Image Editor
SEO Management
Text Editor
Version Control
Video Content
Website Management

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Product Features

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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