Compare Bravo POS for Gun Stores vs. Merchant Magic

Bravo Store Systems — Audit-Ready Firearms POS with Integrated eCommerce Bravo Store Systems delivers the first truly unified Point of Sale platform built for firearm retailers, FFL operations, and ranges. Trusted by 1,200+ licensees nationwide, Bravo combines retail management, compliance, range operations, and eCommerce into one connected system that runs your entire business—fast, compliant, and confidently. Every Form 4473 is validated at save, A&D bound book entries post instantly, and audit artifacts are available in clicks—keeping you inspection-ready 24/7. Bravo’s compliance workflows were built with ATF input, covering electronic 4473 with digital retention, multi-handgun 3310.4 detection, and automatic Form 8300 cash triggers. Bravo’s integrated eCommerce connects your in-store inventory directly to UsedGuns.com and Guns.com, publishing listings with one click while keeping prices, photos, and serials synchronized automatically. No double entry, no compliance risk—just faster sales and greater reach. Distributor integrations (RSR, Davidson’s, Lipsey’s, Sports South) tie purchasing to live pricing, while range tools manage waivers, lane assignments, memberships, and classes in one flow. From counter to range to marketplace, Bravo unifies everything. It’s the all-in-one platform that delivers the proof, speed, and confidence FFLs need every day. Bravo Store Systems — Audit-Ready POS with Built-In eCommerce for Firearms Retail.

Merchant Magic POS is an all-encompassing point-of-sale software designed specifically for the firearms sector, ensuring compliance with ATF regulations. It enhances operational efficiency by overseeing various tasks, including sales, refunds, layaways, special orders, trades, direct purchases, consignments, FFL transfers, and purchase orders. The system facilitates item entry through barcode scanning or touch screen use, and it includes user-configurable buttons for brisk transactions, while also allowing driver's licenses to be scanned for immediate customer integration. It effectively monitors retail, online, gun show, and event sales, with customer notes readily accessible at the point of sale. The platform boasts integrated credit card processing, an in-built training module, and a comprehensive gunsmithing feature, all contributing to its extensive capabilities. Strong security measures are in place to ensure that employees access only the areas pertinent to their job functions. Additional functionalities include gun trace capabilities, the option to attach images to both products and customers, allocation alerts during receiving, and compatibility with multiple Windows-based PCs within a local network. This software not only optimizes inventory management but also provides vital insights needed for strategic decision-making in the firearms industry.